Senior Marketing Program Manager
Blurb - Seattle, Washington, us, 98127![Blurb](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Want to apply Read all the information about this position below, then hit the apply button.Hybrid role based in Seattle, WARPI Print is a leading provider of digital print services, powering creative solutions for high-quality brands such as RPI's own Blurb.com. We are looking for a Senior Manager, Marketing Programs to join our hybrid team based in Seattle.An analytical, agile, and flexible Marketing generalist, you will use data-driven insights to identify, launch, and oversee Marketing, Event, and Partnership programs to deliver growth in customers and revenue for eCommerce and Enterprise business segments. In this foundational leadership role in the Marketing organization, you will be responsible for crafting coveted programs and levers resulting in increased growth, loyalty, and, ultimately, retention. Your remit will span customer segments, geographies, and marketing disciplines.Responsibilities:Identify areas of opportunities and develop comprehensive strategies and programs to grow specific customer and business segments (e.g., SaaS/APIs; photography; education; global marketplaces; bulk ordering)Create and execute the vision for global events and establish KPIs to measure success of the programIn collaboration with the Performance Marketing team, oversee the planning and execution of cross-channel marketing campaignsAnalyze program strategies and performance and iterate as necessaryWork closely with partners across Marketing, Product, and Sales to implement and monitor programsManage program budget and resourcingQualifications:A deep passion for photography, print services, and/or content creation platforms, with a keen interest in emerging trends and innovations in the spaceBachelor's degree in business, marketing, computer science, or related field (advanced degree preferred)8+ years of program or project management experience in a marketing organization8+ years of cross-functional project delivery experience influencing API/SaaS audiences8+ years of team management experienceExperience defining program requirements and using data and metrics to determine successes and improvementsExperience implementing repeatable processes and driving automation or standardizationExceptional communication, presentation, and interpersonal skills, with the ability to communicate effectively with technical, non-technical, and executive audiencesHighly organized, detail-oriented, and self-motivated, with the ability to deal with ambiguity and manage multiple projects and deadlines in a fast-paced environmentCritical thinking, problem-solving, and decision-making skills, with the ability to identify and resolve issues and challengesAt RPI/Blurb, we recognize the strength in diversity and strongly encourage candidates from diverse backgrounds to apply. We are committed to equal opportunity and consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, marital status, protected veteran status, disability status, or other applicable legally protected characteristics.RPI/Blurb is dedicated to providing equal employment opportunities and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Please note that the job description may be periodically reviewed as duties and responsibilities evolve with business needs. Essential and other job functions are subject to modification, and reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.
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