Performance Marketing, Senior Analyst, Boston
Delaware North - Boston, Massachusetts, us, 02298![Delaware North](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Delaware North
Overview
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Overview
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
ResponsibilitiesCollect, analyze, and interpret data from various marketing channels to identify trends and insights
Explore and employ data mining techniques to uncover valuable insights from various sources, including customer demographics, online behavior, and transactional data
Provide regular reports and insights to the marketing team, utilizing data visualizations and dashboards
Assist in the execution and analyzation of A/B tests to optimize marketing content, landing pages, and email campaigns to maximize return on investment.
Assist in the creation and roll-out of value-added programs, platforms, initiatives, and processes to enhance and build relationship management tools
Implement predictive modeling and forecasting to support long-term marketing strategies and budget planning
QualificationsBachelors degree in marketing, business, statistics, or a related field
Minimum of 5+ years of experience in a sales, marketing, or financial analyst role using data, analytics, and insights in a high volume, fast paced environment.
Technical expertise regarding data models, data mining, and machine learning techniques.
Experience with Microsoft Office including Excel, PowerPoint, Outlook, and Access; VBA experience preferred.
Experience using visualization tools such as Tableau or PowerBI, and data analysis tools, such as Google Analytics
Proficiency in programming languages such as Python, R, or SQL, and experience with data manipulation tools like Pandas, NumPy, or equivalent.
Must be authorized to work in the US without sponsorship.
Who We AreAt Delaware North, youll love where you work, who you work with, and how your day unfolds. Whether its in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, theres no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.