Brand Marketing, Senior Manager (Onsite Position)
LG - Englewood, New Jersey, us, 07631Work at LG
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Overview
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.What We Can Offer:A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.The Opportunity:WE ARE CURRENTLY SEEKING A CREATIVE SENIOR MANAGER OF BRAND MARKETING TO JOIN OUR DYNAMIC MARKETING TEAM IN ENGLEWOOD CLIFFS, NJ.
This position is an onsite position. You'd be responsible for developing and managing comprehensive communications programs, and plays a pivotal role in implementing integrated marketing communications plans that drive business segments.Develop communication strategies for each major product sub-segment; prioritize message points for each sub-segment, and prioritize sub-segment communication across the entire business unit.Implement integrated marketing plans to drive business segment results and extend core communication strategies across all elements of the marketing mix, including advertising, online, in-store, PR and consumer activation/promotional platforms.Work closely with cross-functional integrated marketing teams for business segments, including key Product Management counterparts, HQ personnel, and functional personnel across In-Store Marketing, Digital Marketing, PR, and Consumer Activation/Sponsorship functional areas.Handle day-to-day tasks in the development of best-in-class product launch and promotion programs.Develop annual communications plans (and adjustments throughout the calendar year as necessary).Develop, report on, and manage annual as well as project budgets.Qualifications:An Undergraduate Degree is Required.An MBA is desired.A minimum of 5 years experience in consumer marketing or closely related field.Experience in traditional brand management function strongly desired.Industry experience may vary from consumer durable goods to consumer luxury goods.At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
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