Senior Marketing Operations Manager
InSite Property Group - Fontana, California, United States, 92336![InSite Property Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at InSite Property Group
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Overview
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.As the
Senior Marketing Operations Manager , you will be a key member of our leadership team, responsible for developing and executing the company's marketing strategy. You will lead a remote and talented marketing team, leveraging your expertise across driving top of funnel MQL’s/SQL’s, SEO, content marketing, email marketing, growth hacking, product marketing, organic search, social media, and influencer marketing to create and implement innovative campaigns that drive brand awareness, customer engagement, and revenue growth.Key Responsibilities:
Manage and lead a marketing team to ensure our marketing objectives are aligned with the company's goals and objectives.Develop and execute a comprehensive marketing strategy aligned with the company's goals and objectives.Own, measure, and report on KPIs including organic traffic growth, social media engagement, reputation management, offline marketing lead generation, and more.Define and implement our demand generation strategy, set and deliver on lead gen targets, and develop reporting on the conversion funnel.Execute, manage, and optimize our demand generation with an emphasis on driving qualified top and mid-funnel leads.Build a leading brand that customers trust through effective branding, positioning, and messaging.Design, execute, and monitor a data-driven growth marketing strategy focused on revenue outcomes.Promote growth across all channels, including new customer acquisition and existing customer retention.Monitor and analyze various marketing performance metrics and provide regular reporting to executive leadership.Collaborate with cross-functional teams to design, implement, and analyze end-to-end experiments across all channels.Work closely with development and customer success teams.Investigate new and innovative ways to drive growth and customer engagement.Define and manage the growth marketing budget, ensuring positive ROI while allowing room for innovation.Increase qualified lead flow and reduce CPL.Identify and execute additional paid advertising channels to scale rapidly.Other Functions:
Must be willing to travel to other company sites as necessary.Must be able to work extended hours and weekends as needed.Other duties as assigned.Location:
Remote in the US, preferably on the west coast.Skills and Experience:
Growth-minded and collaborative leader with experience in high-growth SaaS environments.Experience leading marketing teams and driving strategies across all aspects of marketing.Ability to think strategically about growing the business, including investment and marketing strategy.Proven experience as a marketing leader in a similar role.MUST HAVE:
Deep expertise in funnel management and lead generation.Marketing automation.SEO and organic search.Branding.Content management marketing.Email marketing campaigns.Growth hacking.Product marketing.Social media.Strong analytical skills with the ability to use data to drive decisions.Exceptional leadership, communication, and interpersonal skills.Ability to thrive in a fast-paced, dynamic environment.Ability to manage remotely and onsite.Flexibility to travel.Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.Salary Range:
$120,000 - $140,000 per year.
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