SEO Strategist - Senior Associate
JPMorgan Chase & Co. - Chicago, Illinois, United States, 60290![JPMorgan Chase & Co.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at JPMorgan Chase & Co.
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Overview
The following information provides an overview of the skills, qualities, and qualifications needed for this role.As a SEO Strategist - Senior Associate on the JPMorgan Chase Organic Search Team, you will be responsible for expanding the LOB’s organic footprint across all non-brand and brand phases of the customer journey. You will manage the publication of search optimized content, identify new content opportunities, and measure page performance. You will also be expected to identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape. Your role will involve producing quantitative reporting and qualitative explanations on weekly/monthly performance, managing external tools partners and platforms, and overseeing internal content competition. You will also be responsible for planning strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping.Job responsibilities:Expand the LOB’s organic footprint across all non-brand and brand phases of the customer journeyManage publication of search optimized content, identify new content opportunities, and measure page performanceIdentify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscapeProduce quantitative reporting and qualitative explanations on weekly/monthly performanceHelp manage external tools partners and platformsOversee internal content competition and prevent any potential keyword cannibalizationPlan strategically for site migrations, developing all deliverables such as search behavior analysis and migration mappingRequired qualifications, capabilities and skills:Bachelor’s degree and 4+ years of relevant Search Engine Optimization experienceAbility to develop, execute and maintain Search Engine Optimization strategies and provide analysisEvaluate and improve current Search Engine Optimization processesManage Search Engine Optimization project workflows across multiple teamsExhibit strong Search Engine Optimization expertise across technical and content skill setsDemonstrate a deep understanding of content managementExperience with performance analysis, especially within Adobe AnalyticsProficiency with Google Search Console and Bing Webmaster ToolsKnowledge of search engine behavior, ranking factors and SERP trendsStrong analytical and quantitative skillsExcellent interpersonal skills, and eagerness to work as member of a teamPreferred qualifications, capabilities and skills:Agency experience preferred as well as banking, fintech or other financial services experienceExperience with one or more Search Engine Optimization industry tools such as BrightEdge, SEMrush, or Screaming FrogExperience in web publication and familiarity with project management tools such as Adobe Workfront and JIRAKnowledge of JavaScript (JS), CSS, HTML, React or other JS frameworksPlease note:
we are back in the office in a hybrid model (3 days a week); we will not consider 100% remote or other locations if not listed on this requisition.
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