Vice President, Marketing and Communications
Oceans Healthcare, L.L.C. - Plano, Texas, us, 75086![Oceans Healthcare, L.L.C.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Oceans Healthcare, L.L.C.
Overview
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Overview
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Essential Functions:
Develop strategic marketing plans to support the organization's mission, strategic goals and growth objectives, reviewing brand positioning and competitive market research.
Work with Executives, VP of Market Development and local market leaders to establish annual marketing and communication plan budgets; establish KPIs and ROI metrics to measure marketing program effectiveness; and oversee budget throughout the year by balancing expenditures against volume and census expectations.
Lead the development and implementation of a research-driven, evidence-based marketing strategy to support growth goals; work closely with health information systems team to analyze and leverage referral, admissions and market data.
Oversee all paid and organic marketing efforts by internal team and external partners, including branding and positioning, digital, advertising, media, out-of-home and experiential.
Working with local market administrators, establish and monitor performance and development goals for sales and marketing teams, assign accountabilities, set objectives, establish priorities and conduct annual performance reviews.
Oversee development of all digital and print communications including presentations, marketing collateral materials, signage, reports, written materials, referrer materials, website and new media to ensure brand consistency and integrity.
Develop systems to streamline and measure the effectiveness of marketing and communication programs for maximum productivity and ROI.
Work with Executives, senior leaders and external partners to develop an internal communications strategy and oversee further development and execution of internal communications program, including:
internal functions such as Human Resources, Compliance, Safety, etc.
external functions such as sales, business development, referrer communications, investor relations; etc.
Produce scheduled and ad hoc communications and content for CEO such as company updates, newsletters, industry commentary, videos, etc.;
Manage external PR partner to execute annual thought leadership plan to elevate company leaders and subject matter experts and support meaningful relationships with target audiences.
Together with external PR partner, serve as company spokesperson and point of contact for media interactions that promote or impact the organization.
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