Digital Marketing Specialist
University of Nebraska–Lincoln - Fort Wayne, Indiana, United States, 46804![University of Nebraska–Lincoln](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at University of Nebraska–Lincoln
Overview
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Overview
Working Title:
Digital Marketing SpecialistDepartment:
University Television-0912Requisition Number:
S_240691Posting Open Date:
07/16/2024Application Review Date:
07/30/2024Posting Close Date:
Open Until FilledDescription of Work
Nebraska Public Media is looking for a highly skilled professional to join our Communications team at Nebraska’s PBS and NPR Stations. The person in this position will help our organization reach specific audiences on various digital platforms. They will need to analyze audience and campaign data to refine and improve digital marketing efforts in promoting projects and programs, including feasibility studies for digital platforms that may help us reach new audiences. The candidate will use great communications and analytic skills to generate reports to evaluate and share insights. Will work independently and alongside our team to brainstorm inventive ways to promote our station and all that it offers. The candidate will utilize their eye for visual design, especially when it comes to digital advertising, to understand what is effective on various platforms as they coordinate with our Graphics team. The candidate will use creative digital marketing strategies including paid search and search engine optimization (SEO).Minimum Required Qualifications
Bachelor’s degree in communications, marketing, public relations, or advertising and three years’ experience in communications, marketing, public relations and/or advertising; equivalent education/experience considered. Excellent writing, editing, and data analysis skills. Proficiency with Google Ads and Google Analytics. Knowledge of SEO and retargeting. Strong organizational, planning and time management skills and techniques.Preferred Qualifications
Knowledge of media industry. Relationship-based service/marketing experience. Proficiency with social media business tools. Experience with the Google for Nonprofits program. Familiarity with content management systems, Google Search Console, paid search, and email marketing.Criminal History Background Check Required
YesPosted Salary
$50,311/yr. minimumHow to Apply
Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format.Job Type
Full-TimeWork Location
Lincoln, NE
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