Norwegian Cruise Line Holdings Ltd.
Senior Specialist, Loyalty & CruiseNext Marketing
Norwegian Cruise Line Holdings Ltd. - Miami, Florida, us, 33222
Work at Norwegian Cruise Line Holdings Ltd.
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Overview
Senior Specialist, Loyalty & CruiseNext Marketing
Senior Specialist, Loyalty & CruiseNext Marketing
Drive engagement and growth within NCL's loyalty program, Latitudes Rewards, by collaborating with cross-functional teams to optimize loyalty benefits and ensure they are operationally sustainable and seamlessly integrated across technologies. Serve as a key subject matter expert on Latitudes Rewards, maintaining a deep understanding of the program's benefits, terms and conditions, and overall structure to ensure alignment with company goals and member expectations. Support marketing efforts for CruiseNext, NCL's future cruise program, and identify opportunities to integrate CruiseNext with Latitudes Rewards, positioning the loyalty program as a key driver for bookings. RESPONSIBILITIES Collaborate with the research team to analyze guest behavior and develop strategies and messaging that position the loyalty program as a key driver for booking with Norwegian. Analyze program performance and insights, including Tier Progression, to identify improvements, optimizing member engagement, retention, and program effectiveness. Partner with cross-functional teams to refine loyalty benefits, ensuring alignment with customer expectations, company objectives, and operational scalability. Work with marketing teams to develop cross-channel campaigns that drive engagement and ensure consistent messaging across email, digital, and direct mail. Plan and execute key member events, such as the annual Members Cruise, ensuring seamless delivery, post-event analysis, and targeted communications to enhance satisfaction and reinforce brand loyalty. Support CruiseNext marketing efforts by creating integrated strategies that drive future bookings and strengthen loyalty through synergies with Latitudes Rewards. Stay updated on industry trends to enhance the loyalty program and maintain its competitiveness. Travel as needed to gain firsthand insights into loyalty benefits onboard, ensuring member experiences align with brand promises. Perform other job-related functions as assigned. QUALIFICATIONS: DEGREE TYPE:
Bachelor's Degree FIELD(S) OF STUDY:
In Marketing or any related field of study; or any equivalent combination of relevant background and work experience. EXPERIENCE Minimum 3 years of proven experience in marketing, campaign execution, or CRM strategy, with a track record of delivering results through data-driven initiatives. COMPETENCIES/SKILLS Highly motivated with a passion for bringing new ideas forward, driving innovation, and continuously improving marketing strategies. Strong problem-solving skills, with the ability to identify challenges and develop effective solutions in a fast-paced environment. Ability to independently define, manage, and execute marketing campaigns, ensuring successful delivery within deadlines. Skilled in using data and insights to inform strategies, with experience defining analytical needs and making data-driven decisions. Strong collaborator, able to work closely with cross-functional teams (e.g., email, web, direct mail, social media) to execute integrated campaigns. Excellent communication skills, with the ability to influence stakeholders, present insights, and lead projects from start to finish. To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Travel Arrangements Referrals increase your chances of interviewing at Norwegian Cruise Line Holdings Ltd. by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Pension plan Paid maternity leave Paid paternity leave Student loan assistance Tuition assistance Disability insurance Get notified when a new job is posted. Sign in to set job alerts for “Marketing Specialist” roles.
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Senior Specialist, Loyalty & CruiseNext Marketing
Drive engagement and growth within NCL's loyalty program, Latitudes Rewards, by collaborating with cross-functional teams to optimize loyalty benefits and ensure they are operationally sustainable and seamlessly integrated across technologies. Serve as a key subject matter expert on Latitudes Rewards, maintaining a deep understanding of the program's benefits, terms and conditions, and overall structure to ensure alignment with company goals and member expectations. Support marketing efforts for CruiseNext, NCL's future cruise program, and identify opportunities to integrate CruiseNext with Latitudes Rewards, positioning the loyalty program as a key driver for bookings. RESPONSIBILITIES Collaborate with the research team to analyze guest behavior and develop strategies and messaging that position the loyalty program as a key driver for booking with Norwegian. Analyze program performance and insights, including Tier Progression, to identify improvements, optimizing member engagement, retention, and program effectiveness. Partner with cross-functional teams to refine loyalty benefits, ensuring alignment with customer expectations, company objectives, and operational scalability. Work with marketing teams to develop cross-channel campaigns that drive engagement and ensure consistent messaging across email, digital, and direct mail. Plan and execute key member events, such as the annual Members Cruise, ensuring seamless delivery, post-event analysis, and targeted communications to enhance satisfaction and reinforce brand loyalty. Support CruiseNext marketing efforts by creating integrated strategies that drive future bookings and strengthen loyalty through synergies with Latitudes Rewards. Stay updated on industry trends to enhance the loyalty program and maintain its competitiveness. Travel as needed to gain firsthand insights into loyalty benefits onboard, ensuring member experiences align with brand promises. Perform other job-related functions as assigned. QUALIFICATIONS: DEGREE TYPE:
Bachelor's Degree FIELD(S) OF STUDY:
In Marketing or any related field of study; or any equivalent combination of relevant background and work experience. EXPERIENCE Minimum 3 years of proven experience in marketing, campaign execution, or CRM strategy, with a track record of delivering results through data-driven initiatives. COMPETENCIES/SKILLS Highly motivated with a passion for bringing new ideas forward, driving innovation, and continuously improving marketing strategies. Strong problem-solving skills, with the ability to identify challenges and develop effective solutions in a fast-paced environment. Ability to independently define, manage, and execute marketing campaigns, ensuring successful delivery within deadlines. Skilled in using data and insights to inform strategies, with experience defining analytical needs and making data-driven decisions. Strong collaborator, able to work closely with cross-functional teams (e.g., email, web, direct mail, social media) to execute integrated campaigns. Excellent communication skills, with the ability to influence stakeholders, present insights, and lead projects from start to finish. To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Travel Arrangements Referrals increase your chances of interviewing at Norwegian Cruise Line Holdings Ltd. by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Pension plan Paid maternity leave Paid paternity leave Student loan assistance Tuition assistance Disability insurance Get notified when a new job is posted. Sign in to set job alerts for “Marketing Specialist” roles.
Loyalty & Co-brand Marketing & Communications Manager
Student Marketeer- Florida International University
Marketing Specialist / Social Media Manager
Miami, FL $88,000.00-$132,000.00 2 weeks ago Aventura, FL $52,000.00-$52,000.00 2 days ago Miami-Fort Lauderdale Area $80,000.00-$100,000.00 3 weeks ago Miami-Fort Lauderdale Area $80,000.00-$100,000.00 3 weeks ago Marketing Production Manager, Paramount+ International
Senior Integrated Marketing Manager - Equine & Exotics
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Student Marketeer - Nova Southeastern University
Miami, FL $40,000.00-$50,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr