Social Media Specialist
Toporin - San Diego, California, United States, 92154![Toporin](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Toporin
Overview
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Overview
Four-year Bachelor’s Degree or education equivalent, preferably with a major in Marketing, Communications, or similar field is requiredMinimum of two years of social media and copywriting experience is requiredStrong organizational and time management skills is requiredAbility to work in a fast-paced environment that requires flexibility and ability to adapt to changesStrong attention to detail and organization, and a can-do attitudeAbility to work independently while being able to contribute successfully to cross-functional teamsProficiency in shooting, editing, photography and creating graphic contentProficient computer skills in Microsoft Office including Word, Excel, Outlook, Powerpoint, along with familiarity in Sprout Social (or equivalent)Responsibilities:
Under the guidance of the Marketing Communications Manager, the Social Media Specialist will be responsible for regularly preparing, developing, and monitoring social media platforms, postings, and identifying trends across social media platforms.Their duties will include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to grow our online audiences and drive their engagement with the brandDaily management of social media accounts with an emphasis on engagement, listening, replying, and creating compelling on-brand contentMaintain a calendar and play a key role in planning upcoming content that meets our marketing and business goalsProduce and/or oversee production of video and photography contentWork with internal teams to determine content and timing with an emphasis on reinforcing key message points, product releases, Tasting Room events, campaigns and fun engaging content with communityWork closely with the Marketing department on strategy and creative direction
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