Marketing & Communications Manager
COLSON GROUP HOLDINGS, LLC - Sturgis, Michigan, United States,![COLSON GROUP HOLDINGS, LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at COLSON GROUP HOLDINGS, LLC
Overview
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Overview
The Marketing and Communications Manager will play a pivotal role in driving brand awareness and communicating Colson Groups value proposition to our target audience while streamlining the execution within our marketing organization. Join us in shaping the future of Colson Group and making a meaningful impact on the industries we serve.
Essential Job Functions
Brand Strategy - develop and implement brand rationalization strategies to enhance brand coherence and coordinate communication of SKU rationalization efforts for streamlined product offerings. Vertical Growth - collaborate with the vertical team to develop and execute growth strategies aligned with vertical markets/industries. Product Marketing - product promotion, advertising strategy, tradeshow strategy/ content development Develop compelling marketing copy for use across channels, ensuring alignment with brand messaging. Drive new product launches - execute impactful campaigns to capture market attention. Drive communication strategy and execute coordinate with business unit leaders to drive awareness for business initiatives and successes. Deliver thru regular blog and social media cadence, internal/external quarterly newsletters, and Colson Connect (intranet site) Coordinate and send communication emails, keeping stakeholders informed about updates, new products, and promotions. Deliver social media growth strategy, campaign planning, and content creation and execution for optimal brand visibility. CRM create and optimize customer journeys across multiple touchpoints, including email, social media, and website interactions. Trade Show Management - lead coordination/management of trade show participation for maximum impact.