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The volunteer Social Media Content Creator is responsible for developing and sharing engaging, informative and timely content across the Club’s social media platforms. This role plays a key part in promoting Club events and initiatives, celebrating member & Club achievements and strengthening community engagement online.

Non-Committee Role

This is a voluntary, non-committee role that plays a vital part in club communications without the additional commitment of a committee position. This role is ideal for someone who enjoys creativity, communication, and community-building in a flexible, behind-the-scenes capacity.

Key Duties / Responsibilities

Content Creation and Management:

Create and publish social media posts that reflect the Club’s values, voice and activities

Share updates about events, announcements, milestones, training sessions and newsletters

Design and schedule visually appealing club-branded graphics, photos, and videos that enhance the Club’s social presence

Photographs members and dogs occasionally at training sessions

Community Engagement:

Respond to messages and comments in a friendly and timely manner

Monitor Club-related tags and mentions to engage with the broader community

Encourage member participation by promoting social interaction and celebrating Club culture

Collaboration:

Liaise with Committee Members, Instructors, Website Content Coordinator, Fundraising & Sponsorship Coordinator, and Newsletter editor to gather and share accurate and relevant content

Coordinate timely content schedules to align with Club events and communications

Strategy & Reporting:

Suggest improvements or new content ideas to increase engagement and reach

Monitor post performance (e.g., likes, shares, reach) and provide monthly updates to the Committee.

Relationships:

Reports to Secretary
Liaises with the President, Committee Members, Website Content Coordinator, Newsletter

Editor, Fundraising & Sponsorship Coordinator and other relevant contributors

Desirable Skills and Attributes:

Confident and creative communicator with a passion for digital storytelling

Familiarity with Facebook and Instagram (other platforms optional)

Basic graphic design or visual editing skills (e.g. Canva, Adobe Express, or similar tools)

Excellent written communication and interpersonal skills

Highly organised and responsive to time-sensitive posts (e.g., reminders, announcements)

Reliable and aligned with the Club’s mission and values

Accountability

Accountable to the Secretary

Contributes regularly to social media content and engagement

Provides monthly reports on post performance and content recommendations

Commitment

12-month commitment

Approx. 1-3 hours per week, flexible depending on Club activities

Training:

An orientation of club branding, tone and platform access will be provided as well as ongoing support and guidance from the Committee.