Health Talent Pro
Social Media Specialist Job at Health Talent Pro in Nashville
Health Talent Pro - Nashville, TN, United States, 37247
Work at Health Talent Pro
Overview
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Overview
Job Description
Job Description
Overview
As a Social Media Specialist at our client in Nashville, Tennessee, you will be responsible for executing social strategies to drive engagement, brand advocacy, e-commerce sales, and recruitment. You will collaborate with various teams to develop innovative cross-platform programming and maintain a strong visual presence on social media platforms. The role requires a Bachelor's degree in Marketing or related field, along with 4+ years of experience in a similar capacity.
Key Responsibilities
Execute social strategy to drive increased engagement, brand advocacy, ecomm sales, and recruitment and job interest.
Establish and reach/meet KPIs and benchmarking with reporting monthly on goals
Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, Pinterest, Threads, LinkedIn, Glassdoor, Indeed, Google My Business and emerging platforms.
Gather UGC from employee networks, catalog, and leverage on social platforms
Create and direct visual presence on social media platforms. Maintain a strong visual personality and style guide.
Develop monthly calendars across channels based on goals that incorporate content based on brand themes and goals including visual asset and/or prompt and caption/copy.
Schedule all content, monitor all channel comments and DMs to reply within company standards and expectations.
Work with Talent & Community team to create optimal influencer content strategy for owned social channels.
Work with support and operational teams to address inquiries and escalate complaints as needed.
Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.
Execute social strategy to drive increased engagement, brand advocacy, ecomm sales, and recruitment and job interest.
Establish and reach/meet KPIs and benchmarking with reporting monthly on goals
Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, Pinterest, Threads, LinkedIn, Glassdoor, Indeed, Google My Business and emerging platforms.
Gather UGC from employee networks, catalog, and leverage on social platforms
Create and direct visual presence on social media platforms. Maintain a strong visual personality and style guide.
Develop monthly calendars across channels based on goals that incorporate content based on brand themes and goals including visual asset and/or prompt and caption/copy.
Schedule all content, monitor all channel comments and DMs to reply within company standards and expectations.
Work with Talent & Community team to create optimal influencer content strategy for owned social channels.
Work with support and operational teams to address inquiries and escalate complaints as needed.
Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.
Schedule and Shift Details
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Include work schedule and shift expectations. Include on-call only if on-call is stated in the job description. Leave empty if not specified.
Travel
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Include if job description specifies local, regional, or occasional travel requirements. Leave empty if not specified.