Marketing Specialist, Digital
Penn Foster - Knoxville, Tennessee, United States, 37955![Penn Foster](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Penn Foster
Overview
- Apply
Overview
Develop, direct and supervise all digital media initiatives focused on ESG and sustainability for clients in various industries;Assist with development of new client leads and participate in new business presentations;Lead ideas for digital strategy and execution, including sites, apps, digital media, social media, email campaigns, and content marketing;Develop and help execute media plans;Manage and implement Pay-Per-Click (PPC), Paid Social, Programmatic, and other advertising tactics;Develop and help execute content strategy;Create intuitive user experiences in the form of annotated site maps, user flows, wireframes and other common UX deliverables;Plan and implement all browser/device compatibility, user acceptance, usability and quality assurance testing;Analyze campaigns, and recommend tactical changes to maximize campaign performance;Ensure key stakeholders are fully informed of progress and performance;Collaborate with internal and external resources to ensure on-time, on-spec, and on-budget delivery of digital products;Oversee technical development teams, both inhouse and outsourced;Assist in pricing and scheduling of more complex digital products and projects;Manage digital analytics reporting;Partial local remote work allowed;Occasional domestic travel required.REQUIREMENTS:
5 years of experience in a related occupation;Bachelor's degree or foreign equivalent in Marketing Communications, Computer Software Engineering or related field;Experience with analyzing and data mining of monthly and weekly reports of website and social media to improve strategies to meet objectives;Experience developing and executing digital market plans, campaigns, and strategies focused on environmental, social and governance (ESG) investing;Experience supporting Search Engine Optimization (SEO) initiatives to improve content, keywords and branding;Experience tracking and analyzing social media and online marketing initiatives;Experience designing Integrated Marketing Communication (IMC) plans and executing campaigns using digital marketing mix;Experience directing social media and digital marketing strategies and initiatives.
#J-18808-Ljbffr