Social Media Specialist (PT Freelance)
The Folklore Group - Port Chester, New York, United States,![The Folklore Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Folklore Group
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Overview
About the role:We are looking for a talented and creative Social Media Specialist to support our Marketing Team. You will be responsible for implementing and optimizing the social media strategy, successfully reaching and engaging with our brand and retailer community across all social platforms. The role will work closely with the marketing team and visual designer to create and curate social content, understanding the nuances of a B2B audience, ensuring content is best in class and designed to drive growth, engagement and leads across our organic social channels.Responsibilities:Implement and optimize The Folklore's organic social media strategy to drive strong acquisition and engagement across key platforms, in line with the wider marketing strategy and calendar.Work closely and collaboratively with the Marketing team to balance best practice learnings and creativity to drive traffic and B2B leads from all social media platforms.Develop creative methods to find and engage with our target community across all platformsDraft impactful copy in line with brand TOV, collaborating with the copy editor.Manage the daily publishing schedule for each platform, optimising for peak performance.Carry out first-party content creation with brand and retail partnersMonitor conversations across social media channels and implementing appropriate responses and proactive initiatives.Brief all bespoke social content and copy requirements to visual designer and editorial lead ahead of time to ensure a timely turnaround of assets.Stay up to date with social media format, platform, creative innovations, as well as competitor and industry activities.Creating monthly and ad-hoc social reports, identifying trends, wins and improvement opportunities.About you:A minimum of 3 years as a social media manager/specialist with a track record of running social media accounts.Comfortable working with small teams in a startup environmentAn in-depth understanding of social media platforms and best practice processes for eachThe ability to deliver cohesive platform-by-platform content to meet our goals and KPIsExperience review, analyzing and reporting on social media analytics.Creative and engaging social copywriting abilitiesOutstanding attention to detailGood analytical and numerical skillsA can-do personality and self-starter attitudeTo apply, please email your resume to careers@thefolklore.com with the subject line "Social Media Specialist"
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