Product Marketing Manager | Remote, USA
Optiv - Minneapolis, Minnesota, United States, 55400![Optiv](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Optiv
Overview
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Overview
Go to market strategy: proactively collaborate and drive alignment across our innovation management, product, sales, alliances, marketing, and other teams to define and orchestrate the cross-functional GTM plansProduct expertise: be the go-to expert and source of truth for your solution areas, defining compelling use cases, narratives, marketing plans and content that inform and engage internal and external audiencesProduct alignment: work closely with our practices, innovation management and partner teams to define the solutions roadmap, representing market growth opportunity and client needsDifferentiated messaging: leverage strategic and market insights to develop differentiated messaging and positioning that resonates with buyers and empowers our sales teams to be successfulMarket intelligence: understand our buyers - their challenges, industries, buying processes, intent signals and where they get information, including the who, what, when and why behind the decisions they makeMarket landscape: maintain a deep understanding of the market landscape and trends, as well as our competition and how they position and message their productsSales enablement collaboration: partner with our enablement team to develop training and content that equips the field to successfully sell Optiv services and solutionsData insights: regularly evaluate the effectiveness of marketing programs that support your solution areas and report back to the business on required changes
What we're looking for
5+ years of product marketing experience preferably in cybersecurity or B2B technologyAbility to grasp and present the value of Optiv services and solutions in a way that resonates and clearly articulates how we solve our clients' challengesA collaborative team player with a strong sense of ownership, accountability, and flexibilityExcellent people and organizational skills to successfully interact with colleagues, cross-functional teams and third partiesExceptional ROI-tracking skills, able to prove what's working and what isn't workingA strong public speaker and solid writer, comfortable delivering presentations and briefings at events, conferences, and webinars to internal and external audiencesHardworking self-starter with a "no-task-is-too-small" mindset and willingness to go above and beyondAbility to prioritize on the fly and manage multiple moving parts simultaneously
Additional qualifications:
Ability to apply the Pragmatic Marketing frameworkExperience using Adobe Workfront
What you can expect from Optiv
A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups.Work/life balanceProfessional training resourcesCreative problem-solving and the ability to tackle unique, complex projectsVolunteer Opportunities. "Optiv Chips In" encourages employees to volunteer and engage with their teams and communities.The ability and technology necessary to productively work remotely/from home (where applicable)
EEO Statement Optiv is an equal opportunity employer (EEO). All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, status as an individual with a isability, veteran status, or any other basis protected by federal, state, or local law. Optiv respects your privacy. By providing your information through this page or applying for a job at Optiv, you acknowledge that Optiv will collect, use, and process your information, which may include personal information and sensitive personal information, in connection with Optiv's selection and recruitment activities. For additional details on how Optiv uses and protects your personal information in the application process, click here to view our Applicant Privacy Notice. If you sign up to receive notifications of job postings, you may unsubscribe at any time.