Marketing Manager (EST based)
24 Seven Talent - New York, New York, us, 10261
Work at 24 Seven Talent
Overview
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Overview
Title: Marketing Manager Type: temp to perm Location: Fully remote, US-based (EST preferred) Brand in the CPG space Rate: $50-60/hr
About the Position We're looking for a highly skilled product/brand marketer who can present the brand consistently and compellingly. You'll be responsible for enhancing our brand image and making our products more desirable. Understanding the North American (NA) customer-who they are, where they are, and their key buying factors (KBF)-will form the foundation of this role.
You will be an expert in modern marketing methodologies, spanning both online (digital) and offline (physical) channels. Through various consumer touchpoints, you will convey our brand and product messages to our target audience, driving new customer acquisition and enhancing loyalty among existing customers. This is a hands-on role involving direct communication and management of consumer touchpoints, including product content planning and the execution of marketing campaigns and promotions.
Key Responsibilities : D2C Digital Campaign Management • Design and execute conversion-driven campaigns to grow website traffic and increase purchase intent. • Leverage data, creativity, and empathy to build campaigns that reduce friction in the customer journey, increase conversion rates (CVR), and drive customer lifetime value (CLV). Social Media (U.S.) Management • Manage social media accounts, focusing on influencer collaborations and customer communication. • Oversee the creation and outsourcing of UGC content. • Conduct monthly Instagram reporting, manage IG shop performance, and oversee the social media calendar. • Collaborate with the design team on content creation and asset briefing. • Post content, analyze performance, and refine strategies based on insights. Brand & Influencer Campaign Management • Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, PR, etc.). • Measure and report campaign effectiveness, using data-driven insights to optimize performance for both paid and unpaid campaigns. Affiliate Marketing • Manage the LTK platform, including talent searching, outreach, creator communication, and payment management (in collaboration with the finance team). • Track and analyze performance metrics to optimize partnerships. PR Communications • Serve as a liaison between HQ and the PR agency, coordinating PR and marketing activities. • Provide imagery, assets, and marketing/sales calendars for PR outreach. • Plan and set KPIs for agency performance while managing internal shipment requests with the logistics team. Paid Media Cross-Functional Collaboration • Collaborate with the paid media manager to provide insights on local trends for Meta ads. • Offer copy recommendations and create content for promotions. Lead 360 Marketing Strategy for NA Region • Develop and implement comprehensive marketing strategies tailored to the NA market, focusing on new launches and existing product lines. • Align with global brand guidelines while tailoring strategies to local consumer behavior and trends. • Manage seasonal (SS/FW) budgeting and annual marketing calendars. Marketing Calendar Management • Plan and execute local product and brand marketing communications, including major product launch promotions and seasonal campaigns. • Edit and localize the HQ marketing calendar to align with NA-specific projects.