Senior Manager, Marketing Planning And Strategy (Digital Engageme...
Walmart - Bentonville, Arkansas, United States, 72712Work at Walmart
Overview
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Overview
Digital Strategy Development:
Develop and implement comprehensive digital marketing strategies to increase app downloads, user engagement, and transactions.Campaign Management:
Create and increase marketing campaigns across multiple digital channels (social media, email, in-app notifications) to increase app usage.Content Creation:
Collaborate with the content team to produce compelling content that encourages members to use the app for ordering merchandise.Customer Journey Optimization:
Analyze the customer journey and identify opportunities to enhance the user experience in the app, from discovery to purchase.Data Analysis:
Use analytics tools to measure the performance of marketing campaigns. Provide regular reports and insights to senior leadership on main metrics and campaign effectiveness.A/B Testing:
Conduct A/B tests to determine the most effective strategies for growing app engagement and transactions.Partnerships and Collaborations:
Work with our teams and external partners to create promotional offers, loyalty programs, and other incentives that encourage app usage.Member Feedback:
Gather and analyze member feedback to improve the app experience and address any pain points.Budget Management:
Manage the digital marketing budget, ensuring a high return on investment for all campaigns.Stay Updated:
Stay informed about the latest trends and best practices in digital marketing, mobile apps, and e-commerce.What you'll bring:
8-10+ years' experience in Marketing or other relevant fields.4+ years’ experience in digital strategy development, developing content, and events strategyExpert at translating internal narratives into public-facing content.Executive-level presence, especially related to building compelling and easy to interpret presentations that inform decision-making.Excel in a large matrix environment with a collaborative, team-oriented approach.Experience working in a startup environment and doing more with less.Experience in eCommerce or ad tech.Experience working with legal, privacy and corporate communications teams.Minimum Qualifications...
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.Preferred Qualifications...
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
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