Sr. Manager, Paid Marketing
Wealthfront Corporation - Palo Alto, California, United States, 94306![Wealthfront Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Wealthfront Corporation
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Overview
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.The ideal candidate is well-versed in quantitative and qualitative marketing analytics and can build a culture of insight-driven decision making. He/she will also partner closely with leaders across Data Science & Engineering, Product Marketing, Lifecycle Marketing, Consumer Research and Creative to deliver on our goals.We’re a remote-friendly team and open to candidates from the US and Canada.Responsibilities:Strategize, execute, and scale marketing campaigns across paid search (SEM), Google Display - Performance Max, Demand Gen, and programmatic display.Partner with paid marketing teammates to identify and maximize acquisition opportunities - demand capture from our upper/mid funnel marketing, retargeting, etc.Expand Wealthfront’s growth levers through new performance marketing / DR experimentations - identify, evaluate, and execute opportunities that align to company goals and objectives. (i.e., programmatic display, landing page testing / optimizations, unlocking new DR channels, SEO ).Develop and own marketing plans for customer acquisition growth - from channel evaluation to test designing to campaign planning to launch and measurement.Manage and optimize marketing budgets to ensure efficient allocation and maximum ROI.Collaborate closely with cross-functional teams including Data Analytics, Design/Creative, Engineering, and Product Marketing to ensure seamless execution of marketing initiatives.Monitor key performance metrics, analyze campaign effectiveness, and generate actionable insights to drive data-driven decision-making.Present paid marketing performance and insights to cross-functional and executive teams on a regular basis.Stay current with industry trends, emerging technologies, and competitive landscape to identify new opportunities for experimentation and scaling.Qualifications:Bachelor's degree or higher.6+ years of digital marketing experience in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs for paid search, Google Display - Performance Max, Demand Gen.3+ years experience managing other performance marketing / DR campaigns, and having expertise in full-funnel marketing.Proven examples of impactful projects translating data into actionable insights and strategic recommendations.Experience running A/B and multivariate experiments within paid digital channelsPersonal finance knowledge/experience is a big bonus, but not required.Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required.Estimated annual salary range: $149k - $163k USD, plus Equity.Plus benefits including medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
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