Senior Marketing Manager, Equity and Communications -Baby Essenti...
Kenvue - Skillman, New Jersey, us, 08558![Kenvue](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Kenvue
Overview
- Apply
Overview
Senior Marketing Manager, Equity and Communications - Baby Essential Health
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.
Role reports to:
Vice President EH Global Baby
Location:
Skillman, NJ. Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025
Travel %: up to 25%
Pay:
$113,000 - $195,500
What you will do
The Senior Marketing Manager, Equity and Communications - Baby Essential Health is responsible for delegating tactical tasks, managing the execution of annual communications and public relations plans, developing advertising plans, ensuring successful event planning, and directing the supervision of marketing coordinators and specialists:
Key Responsibilities
• Develop and execute marketing strategies for Baby Essential Health products in alignment with the company's equity and communications goals.
• Lead a team of marketing professionals to ensure successful implementation of marketing campaigns and initiatives.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
• Stay up-to-date with industry trends and consumer insights to inform marketing strategies and tactics.
• Manage budgets and allocate resources effectively to maximize ROI.
• Identify and pursue new opportunities for growth and expansion in the Baby Essential Health market.
• Build and maintain relationships with key stakeholders, including customers, partners, and vendors.
• Ensure compliance with all relevant regulations and guidelines.
• Develop and implement comprehensive marketing plans and strategies to achieve business objectives.
• Collaborate with Media Relations Manager to determine editorial path for company's story in local and regional publications.
• Identify appropriate advertising vehicles and messages to support marketing plan and work with management to convey company needs and image.
• Ensure successful event planning and management to showcase products, cultivate relationships, and create awareness.
• Assign and review customer and competitor analyses to identify product preferences, potentials, sales coverage, market size, penetration, marketing practices, and trends.
• Provide tactical support and conduct in-depth research for brands in development, seeking to identify opportunities with regional partners, customers, and alliances.
• Manage key relationships with agencies and suppliers in developing product concept designs and mockups for market research and management presentations; plan and monitor execution of market research studies.
• Explore opportunities and prepare recommendations for global branding, positioning, and pricing strategies that deliver value.
• Analyze and interpret complex market access data and feasibility research.
Implement and maintain key marketing vehicles, including eBusiness strategy, promotional media, services, forecasting, pricing, and business plans.
What we are looking for
Required Qualifications
• Minimum of 8 years marketing experience within a CPG/ consumer healthcare company or agency experience is required.
• Minimum of 7 years of digital media/marketing experience (strategic and execution level) is required.
• A minimum of a Bachelor's Degree
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and problem-solving skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills.
• Ability to manage multiple priorities, be adaptable and comfortable with ambiguity.
• Ability to align function strategy and priorities with overall organizational strategy and direction is required.
• Ability to influence and manage stakeholders to the senior most levels of a large, matrix organization is required.
• Outstanding and clear communication skills; an outstanding presenter, and able to communicate complex ideas simply in both verbal and written communications are required.
• Proven track-record leading large teams through a transformation and elevating capabilities are required
Desired Qualifications
• MBA preferred.
• Solid interpersonal skills with the ability to form quick relationships
• Consultative skill-set, confident, insightful, with the ability to quickly identify where he/she can add value is necessary.
• Self-starter, resilient, with a high achievement drive, persistent in achieving goals and intrinsically motivated.
• Experience with media communications planning, CRM, direct marketing, and integrated communications are preferred.
• Strong track record of leadership in high performance consumer packaged goods environment preferred.
• Agile and able to change behavior across range of situations, strong change management capabilities
• Ability to think creatively and strategically.
• Strong leadership skills and experience managing teams.
What's in it for you
• Annual base salary for new hires in this position ranges from $113,000 to $195,500. This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities
• Employee Resource Groups
• This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
#LI-SR1