VP of Marketing
Viso Trust - San Francisco, California, United States, 94199Work at Viso Trust
Overview
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Overview
In this external-facing role, you will build the Product Marketing function by having both strategic and hands-on responsibilities towards the VISO TRUST platform, with the aim of defining and executing on customer acquisition and revenue generation strategies, leading us to the next level of success. The ideal candidate will have a proven track record of upgrading and accelerating companies, with a strong focus on delivering exceptional results and achieving ambitious goals.Responsibilities
Lead the company's growth strategy, taking us from where we are to where we want to be.Build and develop a high-performing team, ensuring they are aligned with the company's vision and goals.Define and execute a comprehensive strategy that aligns with the company's objectives.Develop, implement, achieve, and exceed key performance indicators and targets.Develop and market products that appeal to CISOs, demonstrating a deep understanding of their needs and preferences.Hold team members accountable for delivering high-quality work and meeting deadlines.Cultivate a refined and opinionated taste, ensuring that the company's brand is reflected in all aspects of our work.Incorporate branding and positioning into all marketing efforts, with a focus on implementing the brand tone and feel consistently.Gather feedback from staff references and evaluate recent marketing initiatives to understand the level of detail, quality, and effectiveness.Continuously analyze and improve our strategies, using data-driven insights to validate and enhance our approach.Collaborate closely with cross-functional teams to ensure alignment and effective execution of initiatives.Qualifications
Proven experience in successfully leading security companies from our current stage to the next stage.Demonstrated success in upgrading and accelerating companies, with a track record of delivering exceptional results.Strong strategic mindset and the ability to think critically and analytically.Excellent leadership and team management skills, with the ability to motivate and inspire others.A high standard of excellence and a commitment to delivering quality work.Experience in developing and executing on strategies, with a focus on achieving measurable outcomes.Deep understanding of branding and positioning, with the ability to incorporate them into all aspects of marketing.Strong analytical skills and a data-driven approach to decision-making.Pragmatic and results-oriented mindset, with the ability to adapt to changing market dynamics.Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
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