TCWGlobal
TCWGlobal is hiring: Field Marketing in Irvine
TCWGlobal - Irvine, CA, United States, 92713
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Overview
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Overview
Our leading SaaS client is seeking a strategic and results-driven Marketer to build and grow relationships with key partners, drive co-marketing initiatives, and maximize brand visibility through partnerships. This role is responsible for executing partner marketing campaigns and public sector field marketing programs, supporting key stakeholders, and driving successful outcomes for initiatives that have been planned for Q2 and Q3 (April - Sept 2025). In this role, you would manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and ensure alignment between the company and external partners to drive mutual success.
Key Responsibilities:
- Manage public sector field marketing initiatives, ensuring alignment with public sector sales priorities.
- Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events.
- Collaborate with sales, product, and marketing teams to execute joint go-to-market (GTM) plans with partners.
- Manage relationships with key partners and internal teams to ensure alignment on objectives and messaging.
- Support and execute co-branded marketing campaigns, in collaboration with key partners ensuring joint awareness, lead generation, and pipeline growth. These activities include webinars, email marketing, and events.
- Track, analyze, and report on campaign performance to optimize strategies and improve ROI.
Qualifications & Skills:
- 3+ years of experience in partner or field marketing, channel marketing, or strategic alliances in a B2B or B2C environment.
- Strong understanding of digital marketing, demand generation, and content marketing.
- Excellent project management and organizational skills with the ability to handle multiple initiatives simultaneously.
- Strong analytical skills to assess campaign effectiveness and optimize performance.
- Exceptional communication and relationship management skills to work effectively with external partners and internal stakeholders.
- Familiarity with Marketo and Salesforce a plus.
- Ability to thrive in a fast-paced, collaborative environment.