Director of Marketing
Austin Opera - Austin, Texas, us, 78716Work at Austin Opera
Overview
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Overview
Audience Development
Create, implement, and measure the effectiveness of attraction and retention strategiesConduct and analyze market research to establish target audiences and effective means to engage themCreate strategies that maximize attendance and participation from members of the press and other Centers of Influence (COIs)Remain current on industry research, audience trends, and best practicesSales and Promotion
Develop segmented packaging and pricing strategies for seasons, productions, performances, and related programsDevelop and maintain a website presence that maximizes sales and company engagementDeploy best practices in Tessitura usage to maximize sales results, including dynamic pricingCreate and execute comprehensive multi-channel advertising campaigns for print, radio, TV, direct marketing (mail and email), digital, and social mediaOversee production of all advertising and marketing collateral materials, creating copy and design when neededBrand Visibility
Partner with company leadership to ensure that the company’s programming strategies align with the company’s brand promiseCollaborate with Austin Opera’s Press and Communications specialist on institutional messaging and media relations planning and executionEnsure the company’s new brand and visual identity is represented consistently across all platforms and in all company communicationsPartner with the advancement team in ensuring that all company communications reflect the company’s messaging and branding strategies, creating copy when neededOversee the company’s social media platforms, ensuring frequent, engaging content that promotes the company’s visibility, sales, and community engagement goalsLead the creation and publication of the performance program for each productionPlay a leadership role in the development of other ancillary materials, presentations, online content, and programming that will increase brand visibilityAudience Experience
Ensure excellence in the audience experience and front-of-house procedures for performances and other eventsUnderstand opportunity areas for the audience experience and use test-and-learn strategies to ensure the Opera is delivering a world-class experience, consistentlyPartner with the Long Center leadership, ushers, and hospitality staff to ensure excellence in customer service at each performance.Work with the team on the execution of all FOH and special event logistics at the Long Center surrounding performances, including the set-up of any terrace and Austin Opera Lounge activities, and ancillary events as neededLaunch partnerships with other hospitality providers, restaurants, garages, and other entities that impact patrons’ overall performance experience.Create and distribute pre-show communications to all ticketholders to ensure personalized information facilitates a seamless, customizable experience for all patrons.Serve as a concierge presence at all company performances.Serve as an advocate for the audience in management team discussions and planning.Other
Oversee the marketing department budgetOther duties as assignedQualifications
Experience in marketing for the performing arts, including setting and delivering against marketing strategyA passion for building opera audiences in the Austin communityAn understanding of overall entertainment consumption and a keen interest in exploring the role opera can play in a quickly shifting entertainment marketA demonstrated ability to work effectively within a team to achieve institutional goals and realize the company’s DEI valuesAbility to lead a team in creating and executing specific strategies pertaining to audience attraction and retentionExcellent analytical skills and a passion for dataDemonstrated project management and organizational skills, as well as a keen attention to detail.Outstanding writing skills and a demonstrated ability to create tailored sales copyAbility to develop and monitor a department budgetFluency in Microsoft OfficePrior experience with Tessitura is a plus, as comprehensive knowledge of Tessitura will be critical to this positionGraphic design experience and knowledge of Adobe InDesign and Photoshop a plusResiding in the Austin area is a requirement of this job, as is availability for evening and weekend events. Austin Opera is an Equal Opportunity Employer.
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