Director of Enrollment/Marketing
Diocese of Rockford - Elgin, Illinois, United States, 60123![Diocese of Rockford](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Diocese of Rockford
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Overview
Date Posted:6/11/2024
Location:St. Edward Central Catholic High School - Elgin
Date Available:Immedidate
Closing Date:When FilledFor over 80 years, St. Edward Central Catholic High School, situated within the Diocese of Rockford, has provided a comprehensive education to its diverse student body, supported by robust family engagement. With a commendable teacher-to-student ratio of 11 to 1, the school ensures personalized attention and fosters an environment conducive to academic excellence and holistic development.At St. Edward,98% of graduates continue their educational journey in two or four-year college programs. Central to student life at St. Edward is the integration of faith formation, academic pursuits, and participation in athletic and co-curricular activities. This holistic approach aims to nurture well-rounded individuals who are not only academically proficient but also spiritually grounded and socially engaged.Prospective applicants are expected to embrace the principles of the Catholic faith and demonstrate a genuine enthusiasm for fostering student development and success in all aspects.Desired CharacteristicsSupports and upholds the mission and values of the Catholic ChurchDemonstrates personal, professional, and moral integrityDedicated to St. Edward Central Catholic High School and its missionBuilds and fosters positive relationships with all members of the St. Edward communityDirects, leads, motivates and influences other people with kindnessDesired Skill SetExcellent written and oral communication skills.Motivated, self-starter with desire to collaborate and lead project efforts. Experience working in cross-functional teams, with a variety of peers and supervisors.Proficient in Content Management Systems, Microsoft Office Suite, Social Media Listing Tools.Can manage multiple projects simultaneously. Attention to detail and ability to meet deadlines.Essential Duties and ResponsibilitiesDevelop recruitment strategies that include fostering existing relationships and targeting new markets.Lead the student recruitment effort with oversight of and participation in elementary school visits, high school fairs, shadow days, open houses, tours, entrance exams and registrations, and other outreach activities hosted by St. Edward High School.Monitor recruitment strategies, maintain effective enrollment practices and build applicant pipeline to optimize enrollment.Work as the lead point of contact with students and families through the matriculation process from prospective student to enrolled student.Develop and manage strategic recruitment and marketing plans to increase enrollment and further the mission of St. Edward CCHS.Create, implement, and measure the success of a comprehensive marketing, communications including social media, and public relations program designed to effectively portray St. Edward's culture and student offerings.Coordinate with all Academic departments, Athletic teams, and other school groups to plan for their marketing and communications needs.Develop, or oversee the development of marketing, communications and public relations materials including school publications, external press releases, social media messaging, admissions videos, fundraising engagements, and other materials. Maintain relationships with all applicable vendors to support these activities.Define measurable goals to gauge the success of recruitment and marketing plans within budget.Design and deliver a quarterly eNewsletter/print communication targeting school families, faculty/staff, alumni, and donors.Create open lines of communication with elementary school principals and local parish secretaries with a monthly "calendar of events" email and consistent communication.Collaborate with Director of Advancement/Development to create and coordinate delivery of marketing materials to alumni, donors, and for fundraising events.Required ExperienceA Bachelor's Degree in Communications, Journalism, Pyschology or Marketing preferredAt least 3-5 years of business of marketing experience with school recruitment and/or marketing preferredStrong knowledge of geographical area and Catholic Schools requiredCandidate must be extremely flexible regarding schedule and hours worked, including weekends and evenings, to perform established dutiesThis position may be part-time or full-time depending on candidate's qualifications as agreed upon by the Principal/Area Superintendent