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This person will ensure all materials related to every product added to our portfolio has a web page, datasheet, manual, calibration certificate and any other key requirements to rebrand and market test equipment and accessories. The role requires a detail-oriented executor who knows how to get things done with little supervision.
Duties
:
● Manage graphic designer
Crops and edits product photos
Develops general marketing materials
Rebrands or develops datasheets for product series and products
Rebrands manuals
Design equipment labels
● Identify deliverables for each new product
Work with laboratory for ideal calibration documentation deliverables
Ideal accessory list
Ideal packaging for shipment
● Generate process for relabeling the physical product once in house.
● Manage website development
Building product pages with SEM in mind
Utilize company contractors/EMC experts to develop technical content
● Notifies sales personnel about new offerings
● Update and manage product catalog
● Update website clearance section
● Submit reports of product performance with recommendations of product catalog updates.
Key Skills
●
Collaborative skills
: As a product marketing manager you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, product management, press and PR and senior executives.
●
Communication skills
: The ability to speak and write to a high standard is crucial. You will frequently have to present new products and write engaging copy, telling the ‘story’ of products, for various marketing channels.
●
Research skills
: A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.