Marketing Manager / Director
The Avenue by Lyndsey Zorich - Houston, Texas, United States, 77246Work at The Avenue by Lyndsey Zorich
Overview
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Overview
Please make sure you read the following details carefully before making any applications.
Requirements
ibilities:
Support marketing, sales, & operations to help The Avenue reach sales goals and function properlyBe a team player able to work with cross functional teams to create a beautiful corner on the Internet with unique products, exceptional customer service and a kindness culturePartner with the PR lead and Lyndsey to execute plans and develop new strategies around various new revenue streams including TikTok Shop, LTK, subscription services, clienteling, etc.Launch and maintain a Mason's Daughter instagram accountBuild editorial plans around key launches, events, & holidays in partnership with the team.Maintain and update website to increase conversion and AOVCreate product pages prior to launching new wholesale productsAssist with coordinating photoshoots from drafting shot lists, pulling inspiration, and scheduling.Assist with events & influencer campaigns as needed.Keep a pulse on whats trending and come to the table with creative content ideas to break through the social media noise.Manage the content calendar for instagram (@shoptheavenue and @lyndseyzorich), Pinterest, & TikTok.Create a substack account for LZ where we drop a weekly shopping newsletter for shopping around the internet which will allow to organically work in new brand contracts for LZ influencer revenue stream.Help develop strategy for an instagram broadcast channel as a potential additional revenue streamManage and provide guidance to part time social media support staff.Own audience engagement with influencers, brands, and customers ensuring a timely response and adjusting strategy to drive sales as needed.Stay abreast of social media marketing strategies, trends, industry knowledge and small business culture.Maintain and grow current brand followers.
Benefits
Join a growing start-up and learn the ins and outs of a scaling entrepreneurial businessEmployee discount from The Avenue productsUnlimited vacation days
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