Corporate Communications Mgr II, Corporate Reputation and Media R...
TD Bank - Washington, District of Columbia, us, 20022![TD Bank](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at TD Bank
Overview
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Overview
United States of America
Hours:
40
Pay Details:
$86,840 - $139,360 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Communications
Job Description:
The Corporate Communications Manager II manages/leads development and/or execution of plans/programs/projects/strategies by designing and delivering communications consistent with TD’s corporate standards and strategies, and in support of business results.
The Manager for Corporate Reputation and Media Relations is responsible for managing the interactions of TD Bank US with media around the company's reputation, issues and crises. The Manager will coach leaders for interviews; respond to reporter inquiries; and help develop messaging, FAQs, and other aspects of issues management. They will work as part of a cross-functional team of media experts who are driving strategies on product launches, community engagement, regional visibility, and other aspects of earned media coverage. The Manager will have the opportunity to design and pilot new approaches for both proactive pitching and reactive crisis management, as well as help build and launch a new Media Center of Excellence. These strategies will be consistent with TD’s corporate standards and strategies, and in support of business results.This person will also partner closely with TD's Risk Management team, monitoring and reporting on potential reputational risk issues, and conducting media reporting and analysis as needed.
Depth & Scope:
Manages multiple communications projects/programs/initiatives of moderate scope and complexity
Highly seasoned communications professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty
Leads cross-functional teams or projects
Independently manages end-to-end functional programs
Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
Uses sophisticated analytical thought to exercise judgement and identify solutions
Impacts the achievement of sub-function or business line objectives within the area they are accountable for
Work is guided by policies and industry standards/methods
Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
Works autonomously as the lead and guides others within area of expertise
Education & Experience:
Undergraduate degree or relevant professional certifications, designations, or equivalent required
7+ years relevant experience
Advanced knowledge of multiple communications disciplines, media channels, internal/external audiences, public relations, consulting principles, lines of businesses supported, banking industry, and customers supported
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to contribute to strategic direction of the function and provide advice to senior leadership
Skill in mentoring, coaching and performance management
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
Ability to work collaboratively and build relationships across teams and functions
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Preferred Skills:
Able to identify problems and proactively recommend solutions
Great news judgement
Strong business acumen
Experience working with C-suite and executive leaders
Experience working in financial services
Experience working in a complex, matrixed corporate environment
Familiarity with Muck Rack and other media relations tools
Knowledge of best practices in media analytics and reporting, and ability to work with a team of experts to refine our insights on media coverage
Customer Accountabilities:
Understands key business partners' objectives, direction and ongoing initiatives and advises the leadership teams on appropriate communication strategies and tactics
Develops/manages the execution of internal/external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiatives
Manages on-going relationships with key business partners and/or third parties to coordinate all internal/external communication activities and project deliverables
Provides communication consulting to key business partners, performs appropriate due diligence, assists in developing and delivering key messages applying internal communication standards and processes
Develops and implements a process for coordinating, prioritizing and distributing all broad internal/external communications, utilizing appropriate delivery channels
Develops and establishes form and content standards for internal/external communication channels and various mediums by partnering with other key stakeholders and/or third parties
Develops, manages and evaluates effectiveness of internal/external communication vehicles and delivery channels that support strategy
Prepares and manages communication budgets for each project within the agreed upon parameters
Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards
Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutions
Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline or status and escalates as appropriate
May create/manage the implementation of digital and social content strategy across multiple channels for internal/external stakeholders
Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
Develops proactive public relations campaigns that drive share of voice and enhance the brand
Provides strategic media counsel support and acts as a bank spokesperson when appropriate
Exercises judgment in dealing with sensitive reputational issues and provides counsel to executives
Drives leading-edge use of visual media: video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate ways
Shareholder Accountabilities:
Manages project budgets within forecasted spend
Arranges for timely billings, maintains progress billing standard and promptly communicates variances
Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
Identifies ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programs
Prioritizes and manages own workload to meet service level requirements for service and productivity
Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, makes recommendations, assesses the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Employee/Team Accountabilities:
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards)
Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.