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Reports To:Vice President, Marketing & Communications

To Apply:Email résumé and cover letter to resume@visitfranklin.com with the subject line “Marketing Content Manager”

Deadline to Apply: June 25, 2025

JOB DESCRIPTION

Summary/Objective

The Marketing Content Manager serves as Visit Franklin’s primary writer and owned content developer on the Marketing team. The Marketing Content Manager is responsible for the sourcing, curation, and development of Visit Franklin’s brand-aligned content across departments and across a variety of mediums. This role is integral to the success of the marketing team and will be responsible for translating Visit Franklin’s voice and brand into engaging content. This position will also assist with public relations efforts, focusing on both national and local media efforts.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Serve as an in-house content developer and manager, unifying owned media content across departments and overseeing a content calendar.
• Collaborate across departments on a variety of innovative marketing content projects that serve the entire bureau across departments, including writing for collateral pieces, newsletters, web, and sales platforms.
• Provide Public Relations support, including pitching and pitch follow-up, clipping, local PR efforts, assisting with journalist familiarization tours, reporting, and PR platform updates.
• Meet with tourism partners regularly to proactively seek out stories from across Williamson County to share with leisure and group visitors.
• Manage videography and photography projects and vendors within the context of an annual content plan.
• Excellent written and oral communication skills
• Strong organizational skills with attention to detail and the ability to multi-task
• A self-starter who is able to adapt in a fast-paced work environment.
• An enthusiasm for telling the unique stories of Williamson County.
• An outgoing professional who is excited to engage with tourism partners across the county.
• A collaborator who will look to connect the dots between departmental efforts.

Supervisory Responsibilities

• Oversees a variety of vendors, including guest writers, photographers, and videographers.
• This job operates in a professional, open-office environment in downtown Franklin, Tennessee.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Must be able to lift and/or transport/carry up to 25 lbs. and navigate stairs daily.

Position Type / Expected Hours of Work

• This is a full-time position, and typical hours of operation are Monday through Friday, 8:30 a.m. to 5 p.m., with a hybrid option available after three months of employment.

Travel Required

• This position has the opportunity to travel for industry and professional-development conferences two (2) times per year.

Required Education & Experience

• Bachelor’s degree in marketing, communications, advertising, journalism, or related field from an accredited college or university
• 2 + years writing experience and content development for a variety of mediums
• Knowledge of AP Style

Preferred Education & Experience

• Experience in a fast-paced, deadline-driven environment
• Tourism/hospitality experience

Affirmative Action / EEO Statement

Williamson County Convention & Visitors Bureau provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Williamson County Convention & Visitors Bureau takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.

In addition to federal law requirements, Williamson County Convention & Visitors Bureau complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Williamson County Convention & Visitors Bureau expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, pregnancy, age, national origin, genetic information, disability, or veteran status. Improper interference with the ability of Williamson County Convention & Visitors Bureau’s employees to perform their job duties may result in discipline up to and including discharge.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Travel Arrangements

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