Senior Marketing Manager
Future PLC - New York, New York, us, 10261![Future PLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Future PLC
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Overview
Marketing is responsible for Future brand building, external communications, client engagement events, and lead generation through thoughtful content marketing campaigns. The objective of the team is to drive awareness of Future and create commercial opportunities by creating engaging sales collateral and content.
What you'll be doing...
The Senior Marketing Manager is an important position within the Marketing team with responsibilities to drive awareness of Future and productive relationships with the Sales team. You will deliver creative marketing plans that build our reputation and attract advertisers. The post will refine the Future market positioning and the value proposition for our advertising partners.
You will help liaise with internal stakeholders including our sales and editorial partners. You have experience creating revenue-driving marketing plans for media or advertising companies.
You are creative and a solutions-oriented problem solvers. Reporting to the Head of Marketing, you will join a successful team of commercially-minded marketing professionals.
Key Responsibilities
Deliver highly impactful cross-channel marketing plans
Increase Future’s brand awareness, primarily through the creation and distribution of valuable content
Create go-to-market sales materials to align with tentpole events
Create brand-building through proprietary events and important sponsorships
Help develop a comprehensive demand-generation program
Use the power of content and storytelling to provide unique insights that inspire awareness and attract clients
Oversee team project management, ensuring timely delivery as well as the best execution
Manage and develop team members, providing feedback and guidance to support their growth
Track marketing budget and manage relationships with third-party vendors and contractors
Be a brand ambassador for Future and its portfolio of brands and be immersed in the media and advertising industry
Experience that will put you ahead of the curve...
Experience with building marketing plans and creating campaigns across digital, content, social, and events
Experienced working with media and advertising organizations
Experienced in delivering brand-building marketing activities and creating sales materials for revenue-generating teams, or related experience
Known for producing compelling content and promoting content through owned and paid channels to successfully create demand
Comfortable with multiple types and sources of data, with the ability to create narratives from data-led insights
Lead events and projects from idea generation to execution
A user of marketing automation tools and CRM systems - Marketo and Salesforce experience is a plus
Comfortable managing relationships with external vendors
Motivated and collaborative, with a ability to work directly with senior executives, including excellent presentation and interpersonal skills
What's in it for you…
We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed in to one finite area but get the opportunity to develop a wide range of skills and experience.
Additional benefits include 401k match and health Insurance; from medical to dental and vision care.
And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every member of staff joins our profit pool bonus scheme.
Internal job family level C4
The expected range for this role is $100,000 - $115,000
This is a Hybrid role from our New York office, working three days from the office, two from home
Who are we…
We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.
Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
#LI-ED2 #LI-Hybrid
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