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Marketing Coordinator - Full-time (PT is a possibility)

The Marketing Coordinator is responsible for all marketing activities of the company. This is a newly developed internal position. The Marketing Coordinator will work with Administration to produce marketing internally and coordinate with third party vendors. Flexible hours depending on project volume, which can be 32, 36 or 40 hours per week.

ESSENTIAL FUNCTIONS:
Brand Protection: Protect and promote the company's brand identity by ensuring consistency in messaging, visual

design, and tone of voice across all communications, including online reputation and presence.
Marketing Budget: Coordinate marketing to stay within budget as set by OFC board members.
Content Creation: Develop and manage content for various platforms including website, social media, email newsletters, press releases, and other marketing materials.
Social Media Coordination: Oversee social media accounts by creating engaging content, scheduling posts, monitoring interactions, responding to comments, and analyzing social media performance metrics.
Website Management: Update and maintain the company website with fresh content, ensuring accuracy and user-friendly navigation. Outsourced may be considered based on candidates experience.
Sponsorship Facilitator: Coordinate sponsorship requests by gathering information and provide feedback to Administration for decision-making.
Event Planning and Coordination: Collaborate with other members of Administration to organize and execute company events, such as trade shows and sponsored events, including logistics, marketing materials, and on-site support.
Marketing Campaign Execution: Assist in the planning, development, and execution of marketing campaigns across various channels, including digital advertising, email marketing, and public relations initiatives.
Collaboration: Work closely with Administration and Marketing Committee, department heads and outreach location contacts to align marketing initiatives with overall business objectives.
Media Relations: Build and maintain relationships with media outlets, pitch story ideas, and manage press inquiries.
Analytics and Reporting: Develop and/or track key performance indicators (KPIs) across marketing channels, analyze campaign data, and provide insights to inform future strategies.
Photography and videography (including editing and working with external vendors).

KEY COMPETENCIES:
Excellent verbal and written communication skills
Excellent organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Commitment and ability to collaborate with Administration and supervisors
Strong critical thinking skills
Independent, forward thinking, and ability to execute a plan with varying degrees of oversight
Ability to adapt to the needs of the organization and employees
Ability to prioritize tasks and to delegate them when appropriate
Proficient with Microsoft Office Suite, Canva, Adobe Creative Suite and Squarespace

Work Environment:
Primary environment is home office in Mankato. The candidate could occasionally work remotely, as needed and approved.

Supervisory Responsibilities:
This position does not have any direct supervisory responsibilities.

Benefits:

Full-time employees are eligible for health, dental, vision, disability, and life insurance. They earn Paid Time Office, Extended Illness Time, and Holiday Pay. They are allowed to participate in our 401(k)/profit sharing plan. We reimburse continuing education credits.

OFC offers a pleasant professional work environment, competitive wages, and comprehensive benefits, including generous paid time off.

Additionally, OFC believes in creating a fun work environment. We have an annual holiday party, summer employee event, night at MSU theatre, volunteer opportunities, Super Bowl auction, various potlucks, and ice cream treats before Memorial and Labor Day weekends to celebrate Minnesota in the summer!

Required Education and Experience:
A Bachelors Degree in Marketing, Communications, Public Relations or related field
At least five years of relevant experience in marketing and communications roles

Additional Eligibility Requirements:
Able to develop a plan and execute all steps through completion
Able to prioritize and multitask
Able to work with various personalities and receive feedback
Self-motivated to work independently and seek input from affected user groups
Reports to: CEO

Affirmative Action & Equal Employment Opportunity:
This notification affirms the Orthopaedic & Fracture Clinic policy of providing equal employment opportunities to all employees and applicants for employment following all applicable laws, directives, and regulations of federal, state, and local governing bodies or agencies. The Orthopaedic & Fracture Clinic will consider all applicants for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status. Reasonable accommodation is available to access job openings or apply for a job.