Creative Director
The Villages - The Villages, Florida, United States, 32162Work at The Villages
Overview
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Overview
Full Time, On Site Position
Benefits for full-time eligible positions:Medical (HSA/FSA), Dental, and Vision | 401K and/or ROTH | PTO & Paid Holidays | Basic Life & AD&D | The Villages Charter School eligibility | and much more!
Responsibilities:
Create, plan, and oversee the development of the company’s marketing communications and branding campaigns.Work closely with the marketing team to develop original concepts, strategies, and creative solutions.Conduct the development and design of creative materials for branding, promotional campaigns, and marketing communications – which may include new ideas.Ensure brand identity and message to create a cohesive experience across channels.Direct and participate in strategic brainstorming meetings and creative sessions.Oversee, lead, and mentor graphic designers; provides creative solutions and direction on projects.Coordinate with the Creative Team, Social Media Specialist(s), Project Managers, Event Planners, and related roles to ensure business client needs are met and exceeded.Collaborate with internal channel experts to implement creative projects, analyze performance and identify actions needed to successfully meet marketing objectives.Understand our audiences, brand promises, pillars, and programs to support the business’s needs.Ensure campaigns meet the needs and goals of the business/pillar.Maintain a working knowledge of various marketing channels and tools used to create effective campaigns such as marketing research, creative, digital media, SEO, email marketing, website development, social media, and lead generation.Attend special meetings, educational sessions and/or assists leadership in ongoing training of team members.Assist the Marketing Team in its overall initiatives where applicable.Utilize office computer and a host of other software applications such as Microsoft Office Suite, Workfront and/or related or comparable marketing tools and office equipment (copier, fax, etc.). Creative programs include Adobe suite products, Apple motion and final cut pro, Chief Architect, Twin Motion and Evernote.Other duties as assigned - specific to role focus or department needs.Education & Experience Requirements:
Bachelor’s degree (B.A.) or equivalent from four (4) year college or technical school and a minimum of ten (10) or more years related in-field experience, four (4) of which must be in marketing, graphic/creative design and/or communications. Degree in the field of marketing or related field preferred.This position requires a strong drive to deliver the ultimate customer marketing experience, enthusiasm for The Villages and all it has to offer, and the ability to problem solve to handle a variety of variables.Must exhibit well-developed interpersonal, communication and servant leadership skills. Must be able to communicate orally confidently and effectively, in writing and electronically.Must be proficient in Microsoft Office Suite.