Trade Marketing Manager - Lingo Biowearables
Abbott Laboratories - Alameda, California, United States, 94501Work at Abbott Laboratories
Overview
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Overview
T rade Marketing Manager
position works out of
Alameda (CA)
location.Main purpose of the roleResponsible for managing, planning, and implementing marketing activity with retail partners including in-store, advertising, promotional, digital and mobile communications. Drives the development of product promotion plans in collaboration with global marketing and DTC team. Acts as a brand champion and ensures all communications is consistent and accurately supports the brand strategy. Is the conduit and hub within the marketing organization to coordinate and support all retail activities.Main responsibilitiesManages the development of marketing and sales/promotional materials to effectively promote and sell. Recommends and executes promotion plans.Provides channel strategy expertise.Manages and tracks effectiveness to modify and improve promotion development.Manages annual budgetManages promotional calendar with all external partnersPartners with retailers to maximise Lingo in all channels, physical and digital.Champions the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.Experience/background3+ years experienceStrong interpersonal skillsCustomer centric marketing experience0-1 category leadership a plusProven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.Project management skills a must, managing work demands effectively and thriving in a fast paced business environmentStrong verbal and written communications with ability to effectively communicate at multiple levels in the organization.Apply Now
Is this the role you are looking for If so read on for more details, and make sure to apply today.
·Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $95,500.00 – $190,900.00. In specific locations, the pay range may vary from the range posted.
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