Senior SEO Manager
Upgrow, Inc. - San Diego, California, United States, 92189![Upgrow, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Upgrow, Inc.
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Overview
Performance SEO is the future, and we're looking for people who want to join us in building it. If you're part of 1% of the SEOs that can build an effective strategy, explain it, and project manage it through to completion, then this is exactly what you're looking for.
This is your opportunity to take extreme ownership, flex your analytical prowess, create better search results that benefit everyone, and celebrate with a team that truly geeks out over results-driven SEO.
Do you honestly get excited about efficiency gains with gen AI, pouring over Google algo leaks, building well-crafted content hubs, frolicking through GA4 and Google Search Console data, and combining SEO with CRO?If you answer yes, yes, yes, and yes, keep reading - we’ve got something exciting for you.Who we are
Hi, we’re Upgrow. We are a digital marketing agency focused on growth through Paid Media, SEO, and conversion-focused design and copywriting.Our team is primarily remote but has shared office space with teammates in San Francisco and San Diego.
This is a hybrid role that requires in-office attendance in San Diego 3 times per week.We focus mainly on B2B lead generation, driving marketing qualified leads and ultimately sales for our clients to help their business bottom line. Our mission is to accelerate growth for remarkable brands – we work with businesses focused on high growth and ready to scale.Here’s how you and Upgrow can get aligned based on our core values:
We Have Relentless Ownership
You are the person everyone can count on. You show up, are prepared, and smash it every. single. time. You ask for pointed help when you need it and find solutions without fail.You are results-driven, naturally competitive, and thrive on the challenge to achieve performance results for our clients as well as our internal company goals.This means you set appropriate expectations with clients and internally on meeting deadlines and ensure that quality work is delivered.You understand and take ownership of the outcomes and can work collaboratively with the team in achieving that without making excuses or trying to sandbag.
We Have Demanding Expectations
You take pride in your craft and strive for excellence in the quality of the work produced.You can lead and set the standard of excellence for the team to ensure that our clients are impressed and overjoyed by the quality of work we do and produce.You are excitedly open to expanding your skills and responsibilities beyond your core job function.
We Advance Our Skills through Learning & Evolve with the Industry
You are never comfortable; you are always looking for ways to improve.You are naturally curious and enjoy learning about the latest shifts in advertising trends/evolutions, technology advancements, and product developments.You see the value in running training/mentoring, introducing/improving processes and knowledge-sharing.
We Win Together
You actively seek out to make yourself available to help, share knowledge, and support your teammates.You are a joy to work with through open/clear communication and following the company’s systems/processes.You celebrate and take joy not just in your own success, but the success of others.
What will you do?
As a Senior SEO Manager, you will be the main point of contact for 5-8 key client accounts handling account management, strategy, and project management. After studying each client and their industry, you'll develop a strategy to achieve their performance goals, not just traffic but more importantly conversions.You'll then project manage the implementation of on-page, off-page, and technical SEO with the support of an SEO Specialist, content writers, and the client. You will also provide reporting and project updates to clients in recurring meetings and handle client communications. As a senior manager, you will also contribute to our SEO playbook for how Upgrow executes SEO.Must Haves:Great communication skills - you are able to distill complex SEO concepts into easy to understand terms for clients (who may not be as SEO savvy) to understand, get buy-in and appreciate the value of what we’re doing.Highly organized & process driven - you’re able to use project management tools to break out that tasks need to be done by when and by who, stay on top of multiple projects and ensure client delivery is met.Data driven - you don’t just make guesses as to why metrics go up or down, but are comfortable diving deep and analyzing data (e.g. GA4, Search Console, SEMRush) in order to draw actionable insights and conclusions.Results driven - you have a track record of achieving results, and if you’re not getting results, you have an insatiable appetite to identify opportunities, get client buy-in and execute.Embrace AI - you have a working knowledge of utilizing AI tools such as ChatGPT to create content and craft compelling meta data.Data Integration - you have a mastery over key SEO tools such as GA4, Search Console and SEMRush, have the ability to implement conversion tracking via Google Tag Manager, and be able to build data visualizations through Looker Studio.Real Experience - you have a proven track record of SEO achievements, with typically 5+ years of experience across content, technical and on/off page.Competitive and Confident - you want to be in the top 1% in your chosen field of SEO. You get competitive when you get outrank and find ways to win.Passionate About SEO - your YouTube history is filled with SEO content, you are in the SEO forums, you could talk for hours about this stuff, it’s more than a job - it’s what makes you great professionally.SEO content writing and editing - you can research and write compelling copy for search engines and users alike.Nice To Have:Experience in B2B SaaS/Enterprise technology.Advanced knowledge of Google Tag Manager (using regex, datalayer, javascript).Web development skills (using HTML/CSS, Javascript).Show me the moneyAlright, let’s get to the point of why your time isn’t free but valuable. Here’s what we’re offering in exchange for your services:Competitive base annual salary starting from $90,000, but it can really vary depending on your experience, background and readiness.High bonus potential! Annual company profit sharing, client renewals and case study bonuses (can add 20%+ to your salary if you’re a high performer!).Paid health, dental, and vision.Life and disability insurance.Unlimited PTO, plus 10 company holidays.Sweet Company swag that will quickly elevate your social status.Is this a good fit for me?
Obviously, we're biased, but here is our honest (as can be) assessment of the pros/cons of working at Upgrow — in this role.Benefits to you and your career
Have an impact - Because we’re a small company, every single person matters in our team. You’re not some cog in a giant machine and the work that you do matters.Work with genuinely good people - Did we mention we want to get sh*t done with no bullsh*t? We have no room for internal politics and egos.Huge career upside - Because we are small and nimble, we’re able to identify high performers and move them quickly into larger roles and responsibilities.Hybrid setup (San Diego) - We offer the flexibility of remote work plus the advantage of in-person work to foster enhanced collaboration, engagement and connectedness.How We Hire: A Look Inside Our Hiring Process
Apply Online - You will be asked to submit a video response and answer a few questions about your background.Application Review - Applications are read first by our friendly recruiter and hiring manager.Interviews - Our interview process consists of 3 interviews, a questionnaire, and a case study presentation.
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