Job Posting TitleMarketing Director ItalyThe challengeAn exciting opportunity has arisen to contribute to the team at Haier Europe. The Company is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies.Haier Europe is on a journey to achieve ambitious business growth and leadership objectives in the region – where it can count on successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel - and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.We look for someone who lives the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking.What you will doThe Marketing Director is responsible for managing the marketing communication plan and new product launches for the local market, in line with the implementation of our multi brand strategy.Activities and areas of responsibility:COMMUNICATION MARKETING PLANPrepare the three-year plan and the annual marketing plan in order to develop, monitor and keep competitive the current Group product and commercial strategy and improve the profitability of product lines in scope.Drive product launches, activation of marketing communication strategyDevelop all in-store executionsManage social and digital plansCoordinate PR activities towards the press and consumersDevelop consumer promo activities to maximize sell-outDevelop and implement Brand strategyPRODUCT LAUNCH PREPARATIONTailoring of general product presentations to market/customers’ needsBrief and develop Sales Support material with local Trade MarketingSupport local trade marketing in product presentationsBUDGET AND PRICINGDirectly support the business for the budget definition for product lines in scope (modeling, volumes, etc.) in compliance with the medium-long term targets in order to support the Price Index TargetMARKET AND COMPETITION ANALYSISIdentify the emerging needs of customers and consumers in the relevant sector ahead of the competition.Monitor market trends of other product categories in order to identify new trends and to optimize or suggest possible new development opportunities.Set up studies and researches aimed at maximizing the achievement of the targets defined by the development plan of the product lines in scope.What you need to succeedEducationDegree in Economics or MarketingProfessional ExperienceAt least 10-year experience in product marketing (experience within durable goods market is strongly appreciated);International experience;LanguagesFluent in English and Italian;Preferred Competences & SkillsInfluencing skillsUnderstanding of organizational processesFamiliar with matrix organizationsPeople management and leadershipExperience in handling change management processesOrganization and planningInterpersonal skillsBeing confident within a varied and strongly international contextMarket InteractionExceptional communication skills (public speaking skills)OtherAvailability for transfers / business travels#LI-LG1Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.About Us
Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world.We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years.In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.
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Marketing Director Italy