Marketing Specialist
Twitchell Corporation - Dothan, Alabama, United States, 36303Work at Twitchell Corporation
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Overview
Join Twitchell, a global leader in performance fabrics and surfaces. We believe our culture is what differentiates us from the competition. If you're looking for a Marketing role where you can grow and thrive, and think you have what it takes, we invite you to apply!SUMMARY : We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.Knowledge and Experience : Bachelor's degree in Marketing, Graphic Design, or Communication. Minimum of 2 years of experience in marketing and/or graphic design preferred.Working Conditions : Includes a large amount of office work that is typical of an office environment.Duties and Responsibilities :Establish goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).Create social media posts for Twitchell Technical Products, Twitchell Coated products, and Infinity, including photography, creative writing, and customer-supplied data.Create and maintain relationships with our customers' marketing teams to obtain the latest product photos.Conduct market research, gather data about target demographics, and analyze market trends.Brainstorm and develop ideas for creative marketing campaigns.Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, blogs, etc.).Upload and maintain Twitchell's website, including product updates and customer-supplied photos of products in use.Photograph new patterns, product development, and existing patterns for distribution.Coordinate activities and marketing opportunities for shows that Twitchell attends or exhibits.Arrange shipment, design, or any changes related to the show booth for exhibiting shows.Some travel will be required.Perform all other duties as assigned by the VP of R&D/Products.
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