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POSITION TITLE: Digital Content Specialist

REPORTS TO: Marketing Manager

SUPERVISES: N/A

JOB STATUS: Non-Exempt

JOB GRADE: 10 $23.33 to 29.17 Target Salary

*This position works on-site. Remote work is not available at this time

JOB SUMMARY:

The Digital Content Specialist is responsible for developing, managing, and publishing digital content to support marketing strategies across social media, email marketing, and other digital platforms. This role focuses on content creation, such as video production, photography, and storytelling, ensuring consistent messaging and alignment with established marketing plans. The Digital Content Specialist plays a key role in executing digital marketing initiatives by delivering engaging and high-quality content that enhances audience engagement and brand awareness.

All employees of State Employees Credit Union are proactive, result driven, and fully committed to the Credit Union's mission and vision. They strive to achieve the highest standards of excellence and consistently exceed the expectations established by Credit Union Management.

All employees of State Employees Credit Union are proactive, result driven, and fully committed to the Credit Union's mission and vision. They strive to achieve the highest standards of excellence and consistently exceed the expectations established by Credit Union Management.

Duties/Responsibilities:

• Develop, edit, and publish engaging video and multimedia content to support marketing campaigns and brand messaging.
• Create visually compelling graphics and digital assets for various digital platforms.
• Write, edit, and refine copy for social media, email campaigns, blog posts, and digital ads to ensure brand consistency and effectiveness.
• Implement and manage content across social media, email marketing, and digital platforms, ensuring timely and accurate delivery.
• Assist in email marketing efforts, including formatting, scheduling, and list management.
• Support digital advertising initiatives by providing strategic input, and content assets, ensuring brand consistency.
• Monitor and analyze engagement metrics related to digital content to inform content refinement and strategies.
• Attend community events with State ECU representatives to capture photos and other media.
• Work closely with the Marketing Specialist, Graphic Designer, and Marketing Manager to align multimedia initiatives with overarching marketing strategies.
• Stay up to date with industry trends and best practices in digital content creation and delivery.

Required Skills & Qualifications:

• Experienced in content creation, social media management, and digital asset production.
• Strong video production, media graphics, and copywriting skills.
• Proficient in some combination of Adobe Creative Suite applications (Photoshop, Premiere Pro, After Effects, Illustrator), and other content creation tools.
• Knowledge of social media platforms and best practices for engagement (Facebook, Instagram, LinkedIn, YouTube).
• Knowledgeable of email marketing tools (HubSpot, Mailchimp).
• Ability to analyze content performance metrics to refine execution.
• Excellent time management and multitasking skills in a fast-paced environment.
• Excellent written and verbal communication skills, including strong interpersonal skills and ability to collaborate cross-functionally.
• Critical thinking and problem-solving skills for handling assignments of varying complexity.
• Ability to work collaboratively in a team environment.
• Well-organized and detail oriented.
• Experienced in project coordination and project management.
• Job Related Travel - As required.

Education & Experience:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
• 2 plus years' of progressively responsible experience in digital content creation, marketing, or a related role.
• Experience in financial services is preferred but not required.

General Requirements:

Must be capable to execute all terms and conditions set forth in the Employee Handbook, including but not limited to:

• Work in a safety conscientious manner which ensures that safe work practices are used in order not to pose a risk to self or others in the workplace.
• Adhere to policy on Drug Free Workplace.
• Comply with company policies and procedures and local, state and federal regulations.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Some standing, walking, kneeling, stooping, bending and lifting.
• Must be able to lift to fifteen (15) pounds at times.
• Must be able to access and navigate credit union facilities.

State Employees Credit Union offers a highly competitive benefits package
Applications must be received by Human Resources
State Employees Credit Union of New Mexico is an Equal Opportunity Employer
Equal Opportunity Employer, including disabled and veterans.