Director of Brand Marketing - MGM Grand Hotel & Casino Pod
MGM Resorts International - Las Vegas, Nevada, us, 89105![MGM Resorts International](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at MGM Resorts International
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Overview
To entertain the human race
and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.Primary Responsibilities:The Brand Marketing Director leads the development and execution of all guest-facing communication needs in partnership with the operations team, as well as overseeing enterprise-wide marketing initiatives. This position is also responsible for the partnering with Creative Services teams to ensure successful development and execution of campaigns and projects to deliver on both short and long-term company initiatives.Direct and manage all functions of marketing for various Lines of Business/Property by interpreting business needs and developing strategic marketing plans.
Evaluate advertising initiatives on an ongoing basis through interpreting data, identifying trends, and making actionable recommendations for continual improvement to drive results and success for the company.
Develop and submit creative briefs, project requests, budget and timeline parameters for creative work. Partner with Creative Services teams to ensure creative needs are executed on strategy, on time and on budget. Serve as main point of contact for property marketing approvals and prioritization guidance on all campaigns and projects.
Serve as the brand subject matter expert and key marketing partner by consulting on all guest facing developments and communications with Line of Business/Property leadership and executives.
Drive and uphold the rollout of company processes and approach to work, highly focused on efficiency and effectiveness
Manage and lead a team of marketers to maintain a work environment that promotes guest service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the Company's diversity commitment.
Minimum Requirements:Bachelor's degree or equivalent experience
4+ years of prior relevant experience
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