Communications Manager
City of Alexandria Workforce Development Center (WDC) - Alexandria, Virginia, us, 22350![City of Alexandria Workforce Development Center (WDC)](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at City of Alexandria Workforce Development Center (WDC)
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Overview
Collaborates with Director of Communications on media relations strategies and cultivates strong destination storytelling with top-tier journalists across the local, D.C. regional, national and international media landscapesManages and executes media relations tasks including but not limited to PR calendar management, press release development, pitch development, gathering photo/video assets for press and broadcast interview organizationSupports PR agency on organizing and hosting travel writer visits, giving walking tours of Old Town and meeting with press during hosted media visits, on an as needed basisWorks closely with membership team on the events press release compilation and review processCommunicates with members and stakeholders regarding press opportunities, including but not limited to gathering information for press releasesWorks closely with Director of Communications on writing responsibilities as they relate to industry award applications, corporate communications and emergency communications planning for annual eventsTracks coverage utilizing Google Alerts and Critical Mention, by proactively reviewing sites and publications, and by maintaining a list of upcoming coverage to seek out following interaction with writers/editors/producersRecords, analyzes and reports on press coverage through the Stats spreadsheet, monthly board reports and VIP news clips emailsSupports Director of Communications on broadcast media opportunity staffing and speaking engagementsWorks regularly with partners including Virginia Tourism Corporation and Capital Region USA (CRUSA) on international media group press trips and individual press tripsServes as member of the Northern Virginia Tourism Partnership (NVTP) PR committee and responsible for attending annual media missions in target markets (i.e. New York City, Canada and others, as applicable)Website Support and Press Room Management:
Plays a supporting role on the writing and publishing of “Best of” articles on VisitAlexandria.com, developing and researching story angles and article content and supporting Senior Digital Content Manager, as neededManages VisitAlexandria.com press room including uploading press releases, monthly news clips and relevant press contentSupports Senior Digital Content Manager on other website-related tasks as neededCoordinates Alexandria film applications submitted through Visit Alexandria, emailing key City department contacts that are designated part of the Film Group to get input before projects are approved and film permits are issuedResponds promptly to film applicants and advise on next stepsFor high profile projects (such as a feature film or national commercial), provides additional support on scouting locations and facilitating City supportResponds to Virginia Film Office when they have periodic requests for informationProvides annual economic impact report Additional Duties:Spearheads compilation of monthly board reports for the communications departmentOther duties as assignedJob Requirements
• 3-5 years of communications and/or public relations experience• B.A. degree in communications, PR, journalism, creative writing or related field• Excellent project management skills with a strong attention to detail• Outstanding written and oral communication skills• Demonstrated initiative, ownership and time management skills• Positive energy and excellent interpersonal skills; ability to interact with a wide variety of people, both internally and externally at all levels• Ability to creatively approach problems and assigned projects• Available to work evening and weekend hours
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