Vice President, Marketing - Global Maker's Mark
Jim Beam Brands Company - New York, New York, us, 10261Work at Jim Beam Brands Company
Overview
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Overview
Build marketing capability within the Brand House Team and play an active role as a coach and mentor of the broader BSI global marketing communityInspire and align the global marketing organization behind an ambitious, clear and culturally relevant growth strategy for the brand.Leverage all the elements of capability build (knowledge and systems; people and skills; leadership and culture; process and structure; and measurement) to effectively develop and drive our "One Beam Suntory Way of Marketing" across the enterprise
(Gemba) Insight:
Nurture and inspire a passion for, and application of, cultural, competitor, category and consumer insights in our brand strategy development and execution.Ensure that we penetrate consumer behavior and business/brand data to go beyond the "what" to really understand the "why" and implications for future growth plans.Lead the understanding of global cultural and category differences and similarities to ensure that our Brand Strategies are fit for purpose across multiple markets.Demonstrate strong financial acumen linking brand strategies and budget management/recommendations to both short and long-term P& L delivery.
Brand Foundations & Stewardship:
Partnering with the Brand House Master Blender/Distiller ensure that the brand has a clearly articulated and unique House Style with a strong commitment to the continuous nurturing and evolution of our liquid experience.Place the Brand's timeless DNA at the heart of our brand strategies, ensuring our plans and execution in market consistently nurtures and strengthens our equity. Be prepared to take hard and unpopular decisions to protect the long-term integrity of the brand.Lead the identification, development and application of the brand's distinctive ID and design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.
Role Responsibilities ContinuedStrategy & Planning:
Working with the Brand House MD and Leadership Team, ensure that the BH 12 Year strategies and 3 Year Strat Plan guidance are grounded in the brand's DNA/positioning and address key consumer and market opportunitiesLead the development a compelling and ownable positioning that connects the brand to modern day culture and forms the basis for our global communication platformLead, from the Brand Houses side, the development and sign-off of the Brand's 3 Year Growth plans, working collaboratively with cross-functional colleagues and Regional/In-market brand and commercial teams.Working with the BH innovation resource, Master Distiller/Blender, lead the development of a purposeful innovation strategy and pipeline that strengths our DNA and delivers strategic and commercial objectives in market.Support integrating the Brand and distilleries commitment to higher purpose into the brands communication strategy and local market consumer experience.
Experience Design & Delivery:
Lead the development and deployment of consumer centric, impactful and fully integrated brand experience platforms and programs focused on "fewer, bigger" initiatives that will engage our consumers and excite our trade partners.Drive for "brilliance in execution" with both strategic precision and an obsession for detail that starts with the drink experience and which is amplified through consumer programs that drive talkability and saliency.Ensure that we create a culture of learning and accountability through the tracking of programs and brand performance against clear KPI's and reviews.Ensure marketing plans meet the requirements for financial year targets, including marketing spend on budget and phasing of activity to support top line growth.Bring a bias for action and agility to the execution of the BH strategy and plans, ensuring that we respond appropriately to changing market and competitor dynamics
Qualifications
Proven leadership in driving alignment to strategic brand vision within a global matrix organization. Strong communicator and collaborative leader able to engage internal and external stakeholders. Ability to influence and build productive relationships with peers on the Leadership Team and across the companyStrategic thinker with solid experience in consumer insights, brand strategy and business analytics. Ability to simplify complex issues and drive focus on a focused number of key issues and opportunities for the brand.Experience in leading and managing the creative brand building and innovation process and fostering productive relationships with agencies, creative teams and cross functional partners. Proven record in partnering with Sales and Commercial leaders to align marketing strategy to commercial goalsA track record in bringing new thinking and ideas to a business/brand in order to accelerate growth.Strong Commercial and Financial Acumen with a focus on driving sustainable profitable growth and being astute in all areas of the commercial P& L (product mix, investment, logistics, COGS, pricing) and budget management.Proven ability to build effective teams, coach and develop direct reports in order to strengthen organizational capability.A strong curiosity for and, ideally experience of, different cultures and markets across the world.
EXPERIENCE & QUALIFICATIONS
15 years' consumer marketing experience. Global CPG, luxury brands or spirits experience preferredBusiness degree (MBA preferred).Ideally global or cross market brand experience.Demonstrable achievements in growing brands and managing complex brand portfolios within a matrixed organization requiring strong cross functional leadership.Strong commercial experience with P& L responsibility and demonstrated track record of engaging effectively with commercial partners to drive alignment and performance.Has managed and developed teams successfully and, ideally, has experience of leading diverse, global teams and talent.
KEY RELATIONSHIPS:
Prestige Commercial LeadReports to the Managing Director of the Brand House.Leadership team members of the Brand House, including the Distillery.Senior Marketing Directors and teams across the International, Asia and NA region and Brand Houses.Commercial Regional Heads.Cross functional leads and teams (e.g., Innovation, Digital, PR, Capability, HR)External agencies
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.Nearest Major Market: ManhattanNearest Secondary Market: New York CityEqual Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
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