VP of Marketing
Jobot - Boston, MA, United States![Jobot](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Jobot
Overview
- Apply
Overview
This Jobot Job is hosted by: Michaela Finn
Are you a fit? Easy Apply now by clicking the "Apply Now" button
and sending us your resume.
Salary: $130,000 - $150,000 per year
A bit about us:Come join a woman owned non-profit organization which provides IT consulting services to colleges.
Why join us?Competitive Salary
Bonus
PTO
401k
Dental/Medical Benefits
Job DetailsJob Details:
Are you passionate about the intersection of technology and marketing? Do you have a track record of delivering exceptional results through innovative marketing strategies? If so, we have an exciting opportunity for you. We are seeking a dynamic individual to join our team as a Vice President of Marketing. This role will oversee all aspects of marketing, including strategic planning, brand management, digital marketing, and customer acquisition. The successful candidate will possess a deep understanding of the technology industry and will be responsible for driving growth and increasing market share.
Responsibilities:
- Develop and implement a comprehensive marketing strategy to strengthen the company’s market position and achieve desired business goals.
- Lead and manage the marketing team to execute effective marketing campaigns that align with our business objectives.
- Utilize SEO strategies, Google AdWords, and other digital marketing tools to increase online presence and customer engagement.
- Leverage web analytics to assess the effectiveness of marketing initiatives, making necessary adjustments for optimal results.
- Collaborate with the sales team to develop strategies for lead generation and customer retention.
- Oversee the company's contact center operations, ensuring the delivery of high-quality customer service.
- Manage relationships with external marketing and advertising partners.
- Stay current with the latest trends and technologies in digital marketing and the wider technology industry, adjusting strategies as necessary.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field. A Master’s degree is preferred.
- A minimum of 5 years of experience in a leadership role within the marketing field, preferably in the technology industry.
- Proven experience in developing and implementing effective marketing strategies.
- Proficient in SEO, Google AdWords, and other digital marketing tools.
- Demonstrated experience with SaaS products and a deep understanding of the technology industry.
- Strong knowledge of web analytics and the ability to derive meaningful insights for marketing strategy refinement.
- Experience in managing a contact center or call center is a plus.
- Exceptional leadership skills with the ability to manage and inspire a diverse team.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal teams and external partners.
- Strong analytical skills and data-driven thinking, with the ability to make informed decisions based on data and metrics.
This is a fantastic opportunity to join a dynamic and fast-paced environment, and to lead a team in delivering cutting-edge marketing strategies. If you are a motivated, strategic thinker with a passion for technology and marketing, we would love to hear from you.
Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.