Marketing Specialist
Universal Industries - Cedar Falls, Iowa, United States, 50613Work at Universal Industries
Overview
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Overview
Marketing Job Description
Responsible for planning and implementing marketing and advertising activities aimed at increasing sales and company growth. Must understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior. Competitive analysis. Determining what marketing tactics competitors are using. Assisting with inbound or outbound marketing activities, such as event planning and advertising.
Qualifications:
Bachelor degree or 5 year experience preferredKnowledge of marketing digital tools and techniquesStrong computer skillsKnowledge of best SEO practices and Google AnalyticsExcellent verbal and written communication skillsStrong analytical skillsHighly developed creativityStrong problem-solving skillsAdobe Creative Cloud applications and services (InDesign, Photoshop, Illustrator)Search engine advertising (Pay-per-click advertising, Google Ads)
Marketing duties and responsibilities
Producing marketing materials, including literature and advertising copyCollecting data and forecasting trendsConducting market researchCreating advertising materialsPromoting company products and servicesChecking marketing activities of competitorsAnalyzing consumer behavior and collecting dataPlanning and organizing promotional events and trade showsWebsite management (WordPress knowledge a plus)Social media management
Job Type: Full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Paid time off
Referral program
Schedule:
10 hour shift
8 hour shift
Day shift
Monday to Friday
Overtime
Experience:
adobe: 1 year (Preferred)
product advertisement: 1 year (Preferred)
Marketing: 5 years (Required)
Ability to Relocate:
Cedar Falls, IA 50613: Relocate before starting work (Required)
Offer will be contingent on a pre-employment drug screening.
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