Leica Microsystems
Vice President Global Marketing
Leica Microsystems - Waltham, Massachusetts, us, 02453
Work at Leica Microsystems
Overview
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Overview
For over 175 years, Leica Microsystems has helped shape the future by developing groundbreaking optical and digital solutions. As a global leader, we’re driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of our success.
Before applying for this role, please read the following information about this opportunity found below. Leica Microsystems is one of the market leaders in the fields of microscopy, imaging, and analysis. We reveal the invisible and empower our customers to create a better and healthier world. Together with our customers, we transform scientific discovery. We empower surgeons to take well-informed decisions in life-changing procedures. We enable users to gain insights which help answer key questions concerning development and engineering. All of this is achieved with the combination of cutting-edge microscopes and AI-based image analysis. Want to be part of a company whose products are part of cutting-edge research around the world? Join Leica Microsystems in our commitment for brilliant solutions and insight. Leica Microsystems is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health. We currently offer the following position in our office
in Boston
(on site role): Boston Innovation Hub, 230 city point, 230 3rd avenue, 4th Floor, Waltham, MA 02451 Vice President Marketing Leica Microsystems Come join a fantastic team! We are seeking a visionary and strategic Vice President of Global Marketing to spearhead our global marketing initiatives and make Marketing a highly differentiated and sustainable competitive advantage. This pivotal role is essential for driving brand recognition, thought leadership and customer engagement, and generate above market revenue growth across all our businesses and regions through innovative and forward-thinking strategies and strong aligned execution. You will be part of a broad international Commercial team reporting to Senior Vice President Commercial Operations and managing a global Marketing organization. YOUR RESPONSIBILITIES Support the development & drive execution of our Company strategy in line with our Vision & Mission. Develop and execute comprehensive global marketing initiatives that align with the company’s overall business goals and emphasizes innovation.
Ensure consistent and compelling brand messaging and positioning across all markets to enhance brand equity. Build and maintain relationships with key stakeholders, partners, Key Opinion Leaders and agencies to enhance the company’s market presence and reputation.
Identify new opportunities to build profitable market share and sustainable competitive advantage, creating value for new and existing customers.
Oversee all digital marketing efforts leveraging our LSIG (Life Sciences Innovation Group) Platform, including SEO, SEM, social media, email campaigns, and content marketing, leveraging cutting-edge technologies and trends.
Build, mentor, and lead a diverse and inclusive high-performing global marketing team, fostering a culture of creativity, innovation, and excellence. Drive continuous improvement across worldwide marketing processes and innovate customer value with new products and promotions with agile use of our Danaher Business System tools and mindset.
Drive marketing strategies and programs with regional customization and execution to maximize lead generation and lead to opportunity conversion to meet targets. Collaborate with the regional commercial teams to size new opportunities and estimate early-stage requirements.
Develop and manage the global marketing budget, ensuring optimal allocation of resources.
Contribute to M&A due diligences and integration efforts in line with divisional strategies.
YOUR PROFILE Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred. Degree in Biology, Biochemistry preferred.
Experience: Proven experience (15+ years) in senior Commercial/Marketing/Sales Excellence leadership roles in the Life Sciences industry, preferably in a global organization, with demonstrated success in developing and executing global commercial and marketing strategies that drive business growth.
Strong understanding of commercial processes, digital marketing, social media, content marketing, and emerging marketing technologies.
The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals.
High experience in organizational transformation and change management.
Excellent analytical, planning, forecasting, budgeting/Financing and strategic thinking abilities, with a data-driven and outcome-based approach to decision-making.
Strong communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.
Broad marketing skill set including Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, e-commerce, strategy development and competitor assessment in a complex global environment.
Demonstrated evidence of success in both direct line leadership and highly matrixed environments.
Excellent communication and negotiation skills.
The ability to manage multiple, complex priorities within demanding timeframes.
Experience with lean / continuous improvement.
Experience with mergers, acquisitions and joint ventures.
This global position requires travel globally (30-40% estimate). Do apply online - we are looking forward to your application!
#J-18808-Ljbffr
Before applying for this role, please read the following information about this opportunity found below. Leica Microsystems is one of the market leaders in the fields of microscopy, imaging, and analysis. We reveal the invisible and empower our customers to create a better and healthier world. Together with our customers, we transform scientific discovery. We empower surgeons to take well-informed decisions in life-changing procedures. We enable users to gain insights which help answer key questions concerning development and engineering. All of this is achieved with the combination of cutting-edge microscopes and AI-based image analysis. Want to be part of a company whose products are part of cutting-edge research around the world? Join Leica Microsystems in our commitment for brilliant solutions and insight. Leica Microsystems is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health. We currently offer the following position in our office
in Boston
(on site role): Boston Innovation Hub, 230 city point, 230 3rd avenue, 4th Floor, Waltham, MA 02451 Vice President Marketing Leica Microsystems Come join a fantastic team! We are seeking a visionary and strategic Vice President of Global Marketing to spearhead our global marketing initiatives and make Marketing a highly differentiated and sustainable competitive advantage. This pivotal role is essential for driving brand recognition, thought leadership and customer engagement, and generate above market revenue growth across all our businesses and regions through innovative and forward-thinking strategies and strong aligned execution. You will be part of a broad international Commercial team reporting to Senior Vice President Commercial Operations and managing a global Marketing organization. YOUR RESPONSIBILITIES Support the development & drive execution of our Company strategy in line with our Vision & Mission. Develop and execute comprehensive global marketing initiatives that align with the company’s overall business goals and emphasizes innovation.
Ensure consistent and compelling brand messaging and positioning across all markets to enhance brand equity. Build and maintain relationships with key stakeholders, partners, Key Opinion Leaders and agencies to enhance the company’s market presence and reputation.
Identify new opportunities to build profitable market share and sustainable competitive advantage, creating value for new and existing customers.
Oversee all digital marketing efforts leveraging our LSIG (Life Sciences Innovation Group) Platform, including SEO, SEM, social media, email campaigns, and content marketing, leveraging cutting-edge technologies and trends.
Build, mentor, and lead a diverse and inclusive high-performing global marketing team, fostering a culture of creativity, innovation, and excellence. Drive continuous improvement across worldwide marketing processes and innovate customer value with new products and promotions with agile use of our Danaher Business System tools and mindset.
Drive marketing strategies and programs with regional customization and execution to maximize lead generation and lead to opportunity conversion to meet targets. Collaborate with the regional commercial teams to size new opportunities and estimate early-stage requirements.
Develop and manage the global marketing budget, ensuring optimal allocation of resources.
Contribute to M&A due diligences and integration efforts in line with divisional strategies.
YOUR PROFILE Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred. Degree in Biology, Biochemistry preferred.
Experience: Proven experience (15+ years) in senior Commercial/Marketing/Sales Excellence leadership roles in the Life Sciences industry, preferably in a global organization, with demonstrated success in developing and executing global commercial and marketing strategies that drive business growth.
Strong understanding of commercial processes, digital marketing, social media, content marketing, and emerging marketing technologies.
The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals.
High experience in organizational transformation and change management.
Excellent analytical, planning, forecasting, budgeting/Financing and strategic thinking abilities, with a data-driven and outcome-based approach to decision-making.
Strong communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.
Broad marketing skill set including Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, e-commerce, strategy development and competitor assessment in a complex global environment.
Demonstrated evidence of success in both direct line leadership and highly matrixed environments.
Excellent communication and negotiation skills.
The ability to manage multiple, complex priorities within demanding timeframes.
Experience with lean / continuous improvement.
Experience with mergers, acquisitions and joint ventures.
This global position requires travel globally (30-40% estimate). Do apply online - we are looking forward to your application!
#J-18808-Ljbffr