VP Marketing-Society6
CLevelCrossing - Santa Monica, California, United States, 90403Work at CLevelCrossing
Overview
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Overview
Develop and manage initiatives to drive new customer and artist member acquisition profitablyDevelop and execute strategies for existing customer and artist member retentionOversee all online marketing campaigns (Affiliate Partnerships, Promotions, Email Marketing, Social) with the goal of driving high ROILeverage data and insights to make data-driven changes and improvements in overall marketing programs and monitor the success of programs over time.Identify and build creative partnerships to fuel the businessOversee and guide artist community relations/collaborationsManage the Society6 Marketing and Creative team
Requirements:
Bachelor's degree or Masters in marketing related field10 years of marketing experience with at least 8 years digital experience with integrated media and marketing platforms that include experience in social, digital, and traditional marketingHands-on approach, with high energy and attention to detailPassion for eCommerce with proven depth of knowledge in the categoryExperience developing marketing plans and motivating teams to achieve resultsTrack record of delivering ROIHighly creative as well as analytical with strong written and verbal communication skillsStrong understanding of web analysis tools such as Google Analytics6 years of people management experience including managing direct reports and developing peopleMust be a self-starter, with the a strong track record of working successfully in a matrix organizationExceptional organizational, project management, facilitation, analytics, presentation skills
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