Website Social Media Specialist
International Window Cleaning Association - Sun Prairie, Wisconsin, United States, 53590![International Window Cleaning Association](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at International Window Cleaning Association
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Overview
Website
Regularly update existing content and generate new content.Create and edit existing landing pages as needed.Develop and execute SEO strategy.Analyze site performance across key metrics.Troubleshoot website-related issues.Creation and management of an ecommerce website for our Safety Green Training site.Revamp the residential and commercial sites as needed to keep the sites fresh and compelling.Social Media
Manage and execute social media strategy and benchmarking for accounts including Facebook, Instagram, YouTube, Pinterest, and LinkedIn.Generate, edit, and publish original content.Manage paid digital ads via Facebook, Google, and NextDoor.Track effectiveness of content and campaigns. Make recommendations for improvement.Maintain content calendars.Monitor all digital mentions, relevant social media accounts, and comments/direct messages. Communicate with followers in a timely and professional manner regarding responses to queries, customer reviews, and feedback.Stay up to date on social media best practices and new technologies.Digital Asset Management
Maintain marketing digital assets (images, logos, collateral, and video) including cataloging and archiving.Identify new assets needed for future campaigns.Those selected for interviews will be asked to provide samples of original social media content and website development.Preferred Qualifications:
Experience with WordPress sites; HTML is a plus.Strong understanding of social media analytics, content optimization, and paid digital ads.Graphic Design skills and experience.Video production and editing experience.Knowledge, Skills and Abilities:
Exceptional independent writing skills and experience editing for clarity and grammar.Creative thinker with strong eye for design; experienced in graphic design and video production/editing.Up to date with web and social media technologies and best practices.Experience with problem solving under pressure and attention to detail.Excellent time management and organizational skills.Works well in a team and individually.Outstanding customer service.
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