Resource Development & Marketing Director
Boys & Girls Clubs of West Alabama - Tuscaloosa, Alabama, United States, 35485Work at Boys & Girls Clubs of West Alabama
Overview
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Overview
DutiesResource Development
Develop an annual Resource Development (RD) strategy and plan and execute the plan to meet and exceed objectives.
Collaborate and participate in the development of the organization’s annual budget and ensure the RD strategy and plan will meet or exceed budgeted goals.
Ensure the RD strategy and plan includes the design and execution of programs to identify, cultivate and solicit gifts from major individual, corporate and foundation prospects, growing and diversifying the organization’s donor base, as well as average funding levels from existing donors.
Conduct donor analyses and mine donor database for trends and/or opportunities to help achieve funding objectives.
Coordinate all donor and supporter correspondence, as well as develop and execute a communications and recognition strategy to cultivate and recognize donors while also respecting individual donor preferences.
Alongside our Special Event Director, oversee the planning and execution of a calendar of Special Events designed to generate awareness and connection to the organization among stakeholders, while also ensuring BGCWA achieves or exceeds financial goals based on the prior year's event success, and continually analyzing existing events to identify opportunities to increase revenue without compromising event experience or integrity.
Collaborate with other departments and the Board of Directors in identifying strategic partnerships or sponsorships with corporations and local businesses for the organization overall, specific Clubhouse(s), and/or Special Events.
Lead and execute a grant application strategy, in collaboration with Grant Manager to achieve financial support objectives through grant funding.
Ensure BGCWA meets its responsibilities under grant agreements and oversee timely and accurate submission of grant required reporting.
Working with DO and Grant Manager, evaluate results of all grant funded programs, determine strategies for renewal, and identify new opportunities to support successful achievement of relevant programs and initiatives.
Provide regular, timely, and complete reporting of RD initiatives and their status to the CEO and Board of Directors, presenting results and findings at Resource Development & Marketing Committee meetings and Board of Directors meetings.
Lead the BGCWA Resource Development & Marketing Committee as the staff liaison from the organization.
Marketing
Lead marketing team and all organizational efforts in maintaining a positive image of the BGCWA brand that builds confidence and trust with stakeholders and the public.
Oversee the development and execution of an annual, comprehensive marketing and communications strategy and plan, and all associated brand elements and tactics (e.g. website, social media, e-communications, videos, etc.).
Lead and oversee the proactive identification of story opportunities for earned media coverage, as well as any necessary public relations response circumstances, serving as a spokesperson for the organization in addition to the CEO.
Represent the organization with donor and/or civic groups and seek opportunities to make presentations to help drive awareness for the organization, its programs, and its financial needs.
Administrative, Leadership, & People Management
Maintain oversight and foster a culture of Continuous Quality Improvement (CQI) across the organization, especially within RD and Marketing departments.
Manage all direct reports, support professional development, and ensure annual personal performance objectives are developed, tracked, and that results are accurately reflected in formal reviews.
Qualifications
Four-year degree from accredited college or university in marketing, sales, non-profit management, or related field.
A minimum of 5 years work experience in fundraising and gift acquisition and/or sales.
Proven ability to raise significant sums of money and meet agreed upon financial targets.
Demonstrated ability to manage budgets and control fundraising expenses.
Demonstrated experience in leading and managing a department and team.
Group leadership skills across cross-functional departments, and an understanding of group dynamics.
Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.
Excellent written and verbal communication skills, able to communicate effectively with a diverse population, and represent BGCWA professionally to the community.
Demonstrated organizational and project management abilities.
Demonstrate the desire and willingness to think critically about opportunities for improvement.
Proficient in use of computers, donor database systems, and MS Office Products.
Previous work experience with youth-focused non-profit organizations, preferably in an after school or summer enrichment program.
Knowledge of the West Alabama community is preferred.
Job Type: Full-time
Pay: $55,000.00 - $75,000.00 per year
Benefits:
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Experience:
Marketing/Resource Development: 2 years (Required)
Ability to Commute:
Tuscaloosa, AL 35404 (Required)
Ability to Relocate:
Tuscaloosa, AL 35404: Relocate before starting work (Preferred)
Work Location: In person
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