About The Role
As a Manager/ Senior Associate - SEO, you will be responsible for aiding in implementing effective SEO strategies to improve a website's organic visibility and ranking. The role involves conducting keyword research, optimizing on-page elements, analyzing site performance, and executing link-building.
What Will You Do
Strong understanding of keyword analysis and identifying right search intent for relevant keywords
Create comprehensive content briefs for internal SEO writers and the content marketing team at CleverTap
Identify and capitalize on content creation opportunities to enhance website visibility
Address and resolve historical content duplication issues to improve search rankings
Optimize new content upon receipt from writers and assist with WordPress publication
Conduct technical SEO audits to identify pain points, suggest enhancements, and drive solutions
Work closely with content marketing and website development teams to communicate requirements and execute tasks
Track SEO performance, analyzing the impact of published content and overall organic search metrics
Proactively identify and address content backlogs and unresolved SEO issues
Stay up to date with SEO trends, Google algorithm updates, and global best practices through case studies
What we are looking for: Must have: Experience:
4-5 years of core SEO experience, either in an agency or in-house
Strong grasp of keyword analysis, identifying the right search intent, and optimizing for relevant keywords
Proficiency in industry-leading SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Trends
Understanding of off-page SEO, including backlinks, outreach, and link-building strategies
Technical & On-Page SEO Skills:
In-depth knowledge of on-page SEO, from meta-tags, content optimization, and internal linking to image optimization
Strong understanding of technical SEO, including crawlability, XML sitemaps, redirects, indexation, content duplication, website performance, schema markup, and more
Experience with Google Search Console, analyzing its metrics and identifying areas for improvement
Familiarity with GA4, navigating dashboards, and extracting key insights to assess SEO performance
Good to have:
WordPress publication experience and knowhow of how to navigate the CMS
Measures of Success:
Steady growth in organic traffic, driven by data-backed strategies and continuous optimization
High-quality content optimization, ensuring every page is primed for search visibility and user engagement
Consistent content optimization output, balancing speed and effectiveness to scale impact
Proactive technical SEO improvements, resolving site issues to enhance performance, indexing, and search rankings
Who will you report to:
Senior Manager - Digital Marketing
Why join us?
Be a part of a global growth stage startup
Work in a fast-paced, dynamic environment where your contribution matters
You are passionate about technology and its impact on the high-growth mobile technology space
Innovate at scale, with learning opportunities
About CleverTap:
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Dominos, Levis, Jio, Papa Johns, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers.
The platform is powered by TesseractDB the worlds first purpose-built database for customer engagement, offering speed and cost efficiency at scale. Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, So Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
For More Information, Visit Clevertap.com Or Follow Us On
LinkedIn: CleverTap LinkedIn
X: CleverTap Twitter
If you think youd be a good fit for this role, wed love for you to apply! CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace. We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers. We're excited to showcase what we have to offer!
Locations: Mumbai
CLEVERTAP Marketing / Full-Time / Hybrid
Skills Staffing And Recruiting Marketing And Sales
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