Talentburst
Director, eCommerce Marketing
Talentburst - Santa Monica, California, United States, 90403
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Overview
Role: Director, eCommerce Marketing
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect. Location: Santa Monica CA 90404 Duration: 3+ months extensions Description: Work closely with VP, eCommerce (Commercial) and the Sr. Manager, eCommerce to develop and grow the Sound of Vinyl and UDiscover store brands through strategic marketing campaigns aligned with product launches, anniversaries, reissues, and cultural moments. Develop artist- and release-specific marketing strategies that deliver on revenue, profit, engagement, and customer growth goals. Collaborate with cross-functional teams such as product, media planners, store managers, and customer experience to align marketing efforts with business goals. Manage budgets and allocate resources effectively to optimize marketing spend. Work with VP of eCommerce to implement and optimize SEO strategies to grow organic search rankings and increase site traffic. Oversee customer acquisition and retention efforts, ensuring targeting and messaging are personalized and effective. Assist in building out and optimizing the loyalty program(s) and how they are utilized to engage repeat customers. Create and manage the Sound of Vinyl social accounts by working with social agency to ensure consistent calendars and execution. Work collaboratively with UDiscover Editorial team on integrating marketing campaigns and products into social posts and editorial calendar. Coordinate campaigns with Sr. Director & Director of Media Planning to ensure alignment and maximize results and ROAS. Work closely with Director, eCommerce (CRM) to develop CRM marketing strategies with consistent copy and branding. Liase with UMe Marketing Team to ensure priority projects are integrated into the store strategy. Collaborate with our Creator lead to launch and run creator campaigns to promote products and drive sales. Oversee content creation for promotional content to drive brand awareness and product reveals. Lead campaign reporting, delivering insights for future strategies and improvements. Maintain strong knowledge of the eCommerce space, including strategies, product development, and industry trends. Work with customer experience teams to ensure a premium, personal interaction for fans throughout their journey. Bring your VIBE:
3-5 years of eCommerce and digital marketing experience, with a proven track record in a D2C environment. Strong understanding of full-funnel marketing across owned, earned, and paid channels. Deep knowledge of fan behavior, cultural marketing, and artist-audience connection strategies. Exceptional project management skills with the ability to handle multiple priorities. Analytical mindset with experience in performance metrics, testing, and A/B experiments. Proficient with tools like Klaviyo, Attentive, Meta Ads Manager, Google Ads, and Google Analytics. Experience in music, entertainment, fashion, or lifestyle eCommerce is preferred. Collaborative, proactive, and resourceful in a fast-paced environment. Excellent communication skills with storytelling and brand voice expertise. About the company Founded in 2002, TalentBurst is a leading staffing provider supporting large MSP contingent workforce programs across multiple centers, supporting 90 Fortune 500 customers weekly.
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Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect. Location: Santa Monica CA 90404 Duration: 3+ months extensions Description: Work closely with VP, eCommerce (Commercial) and the Sr. Manager, eCommerce to develop and grow the Sound of Vinyl and UDiscover store brands through strategic marketing campaigns aligned with product launches, anniversaries, reissues, and cultural moments. Develop artist- and release-specific marketing strategies that deliver on revenue, profit, engagement, and customer growth goals. Collaborate with cross-functional teams such as product, media planners, store managers, and customer experience to align marketing efforts with business goals. Manage budgets and allocate resources effectively to optimize marketing spend. Work with VP of eCommerce to implement and optimize SEO strategies to grow organic search rankings and increase site traffic. Oversee customer acquisition and retention efforts, ensuring targeting and messaging are personalized and effective. Assist in building out and optimizing the loyalty program(s) and how they are utilized to engage repeat customers. Create and manage the Sound of Vinyl social accounts by working with social agency to ensure consistent calendars and execution. Work collaboratively with UDiscover Editorial team on integrating marketing campaigns and products into social posts and editorial calendar. Coordinate campaigns with Sr. Director & Director of Media Planning to ensure alignment and maximize results and ROAS. Work closely with Director, eCommerce (CRM) to develop CRM marketing strategies with consistent copy and branding. Liase with UMe Marketing Team to ensure priority projects are integrated into the store strategy. Collaborate with our Creator lead to launch and run creator campaigns to promote products and drive sales. Oversee content creation for promotional content to drive brand awareness and product reveals. Lead campaign reporting, delivering insights for future strategies and improvements. Maintain strong knowledge of the eCommerce space, including strategies, product development, and industry trends. Work with customer experience teams to ensure a premium, personal interaction for fans throughout their journey. Bring your VIBE:
3-5 years of eCommerce and digital marketing experience, with a proven track record in a D2C environment. Strong understanding of full-funnel marketing across owned, earned, and paid channels. Deep knowledge of fan behavior, cultural marketing, and artist-audience connection strategies. Exceptional project management skills with the ability to handle multiple priorities. Analytical mindset with experience in performance metrics, testing, and A/B experiments. Proficient with tools like Klaviyo, Attentive, Meta Ads Manager, Google Ads, and Google Analytics. Experience in music, entertainment, fashion, or lifestyle eCommerce is preferred. Collaborative, proactive, and resourceful in a fast-paced environment. Excellent communication skills with storytelling and brand voice expertise. About the company Founded in 2002, TalentBurst is a leading staffing provider supporting large MSP contingent workforce programs across multiple centers, supporting 90 Fortune 500 customers weekly.
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