Marketing Insights Researcher, Reality Labs
Meta Inc - Burlingame, California, United States, 94012Work at Meta Inc
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Overview
Marketing Insights Researcher, Reality Labs Responsibilities
Develop a holistic learning agenda (in collaboration with other Understand functions such as UXR, Product Data Science, Marketing Decision Science, etc.) for the Horizon Experiences Pillar.Design and execute innovative and creative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, marketing execution, and product feature launches.Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organizationMinimum Qualifications
Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies.Experience independently executing full-cycle research and leveraging insights to inform strategies and drive business outcomes.Extensive experience in leading insights-driven campaigns/product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making.Demonstrated skills thinking holistically/creatively in addition to technically/analytically.7+ years of extensive experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (sampling, weighting, data cleaning, regression, etc.).Problem-solving and prioritization experience to move from blank slate to a research problem matched with a sound methodological approach.Demonstrated experience collaborating proactively and effectively with a broad variety of partners.Proven experience working effectively in a dynamic and fast-paced environment.Preferred Qualifications
Experience working with and conducting research platforms, OS, and ecosystems (software distributed across hardware devices).