Get new jobs for this search by email

Job Title: Marketing Automation Manager Job Duration: 6 Months on W2 Job Location: 100 Northern Ave, Boston, MA 02210 - flexible to hybrid/Remote Job Description: As a Marketing Automation Manager, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers, this role will implement programmatic and operational initiatives. Roles and Responsibilities: Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Work with management to define KPIs, create reporting, analyze campaign performance, and create recommendations to improve campaigns continuously. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates. Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing. Requirements: 3 years of marketing automation experience, preferably Marketo. Knowledge of database management concepts and best practices. Working knowledge of Salesforce.com. Must have superior communication skills, both written and verbal. Must be highly organized and self-motivated with a sense of urgency. Strong independent project management skills. Capable of handling multiple tasks with competing priorities under minimal supervision. Able to think critically and exercise independent judgment and discretion. Excellent attention to detail. Skills: Testing Analytical Communication Skills Project Management Multitasker J-18808-Ljbffr