Marketing Director, Global Neurology
Sanofi - Cambridge, Massachusetts, us, 02140Work at Sanofi
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Overview
Cambridge, MA (with ability to travel)About the JobWe are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities.Main Responsibilities:This role will work in the Sanofi Specialty Care Global Business Unit and will be a key member of the Tolebrutinib Global Marketing Leadership Team. This role will participate in the development and execution of the overall tolebrutinib brand strategy and will be the commercial lead for omnichannel marketing strategy and tactics in support of the overall brand strategy.Key Responsibilities include the following:Overall Brand Strategy and Tactics:
Partner with the Global Brand Team (GBT) and the HCP/Patient Global Marketing Teams to support the development of the brand strategy.Launch Excellence:
Participate in the execution of the Global Launch Plan in partnership with the GBT and the Sanofi Genzyme Launch Excellence teams.OmniChannel Marketing:
Partner with Market Research, Competitive Intelligence and other teams to develop a comprehensive understanding of the marketplace.Monitor and Control:
Monitor and review business performance in partnership with countries to identify need for actions to reach targets.Customer Engagement:
Develop and strengthen strategic relationships with customers (e.g. physicians, KOLs, payers, and patient advocacy groups).About YouBasic Qualifications:Bachelor's degree in life sciences, marketing or business (MBA or Master’s Degree Preferred)8-10 years pharma/biotech industry experience and 5+ years in product marketingDigital Marketing expertise: content sourcing & mapping per personas, support in the identification & development of customer journeys & disruptive omnichannel marketing campaigns.Experience with channel management and working with Media agencies to optimize customer experience and ROI of media buy.Hands-on experience with omnichannel technologies such as CMS, CRM, CLM, marketing automation and modular content.Preferred Qualifications:Experience launching new products in a specialty care market (especially within multiple sclerosis) would be a strong advantage.Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution.Take good care of yourself and your family, with a wide range of health and wellbeing benefits.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.
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