VP Marketing
Coastal Credit Union - Granite Falls, North Carolina, United States, 28630![Coastal Credit Union](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Coastal Credit Union
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Overview
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.Job Views: 11USD NegotiableJob Description:
VP Marketing
from the Company
Coastal Credit Union . This latest job vacancy is located in the city
Raleigh, NC (Falls Of Neuse area)
in the country
United States . This job opening is for job seekers who have a
Bachelor Degree .Job Responsibility:
Job Title:
VP MarketingPosition Location:
Raleigh, NCYour impact:As the Vice President of Marketing, you will serve as the brand's strategic architect, crafting and implementing innovative marketing initiatives that propel Coastal towards its business goals. Your role as a forward-thinking leader will be pivotal in shaping the marketing landscape, driving brand visibility, and strategically positioning our products/services in the market.The contributions you can anticipate making:Strategic Vision:
Developing and implementing a fresh, forward-thinking marketing strategy that aligns with Coastal Credit Union's overarching business objectives.Leading the strategic direction for brand management, advertising, and promotional activities.Building and leading a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.Operational Grit:
Developing a marketing operations plan with goals, tactics, strategies, and performance metrics.Creating and managing the marketing budget effectively.Conducting market research to identify emerging trends, competitive landscapes, and member needs.Utilizing data-driven insights to inform marketing strategies.Brand Excellence:
Overseeing the development and maintenance of the Coastal Credit Union brand.Elevating the Coastal Credit Union brand through effective brand management practices.Member Engagement:
Driving initiatives to enhance member engagement.Digital Innovation:
Leading the digital marketing strategy, including website optimization and social media strategy.Designing and implementing marketing automation methodologies.Staying abreast of industry trends.Product Success:
Collaborating with business lines to ensure the successful launch and promotion of new products and services.To be successful in this role, you will be:
Strategically Minded: Capable of developing and executing marketing plans.Digital Savvy: Understanding of digital marketing trends and technologies.An Entrepreneurial Leader: Fostering an entrepreneurial spirit within the team.Member-Centric: Prioritizing member-centric approaches.Collaborative: Building strong collaborative relationships.Analytical: Possessing an analytical mindset.If you are ready to make a significant impact and lead a dynamic marketing team, we encourage you to apply for this exciting opportunity.Interested? Here's what we need to see on your resume:Experience:
Ten years of marketing leadership experience.Experience in developing and implementing strategic marketing plans.Strong digital marketing expertise.Demonstrated leadership skills.Familiarity with the financial services industry is a plus.Education:
Bachelor's degree in marketing, business, or a related field; Master's degree preferred.Deadline for Application:
All resumes must be received on or before 11/29/2023.Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance, please contact our HR department."It's our duty to create a workplace and company culture where everyone feels heard and valued..."VEVRAA Federal ContractorEqual Opportunity/Affirmative Action EmployerMinority/Female/Disability/Veterans
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